Zachary Jungmeyer
Independence
Summary
Marketing Professional with extensive experience in digital marketing strategy development and execution. Proven track record in branding, performance optimization, and multi-channel marketing campaigns. Expertise in strategic planning, project management, and team leadership, resulting in increased brand awareness and customer engagement.
Overview
12
12
years of professional experience
Work History
Sr. Digital Marketing Specialist
Kazoo Media
Kansas City
01.2021 - Current
- Fully managed the marketing and advertising needs of a variety of clients spread throughout multiple verticals, including both B2B and B2C, with a wide range of budgets
- Managed clients' accounts and campaigns from launch to conclusion including, but limited to, market research, campaign build outs, regular optimization, data analysis, integrated reporting and finalized billing
- Strategically researched, planned and presented quarterly/yearly media plans to clients based on their KPI needs ranging from campaigns based around branding to highly target layered ABM campaigns
- Regular use and proficiency in channels such Google Tag Manager, Google Ads, DV360, Social Media Platforms (Meta, TikTok, Snapchat, etc.) various ABM platforms as well as vendor platforms
- Experience with such analytical platforms as Google Analytics, Adobe Analytics and SEM and competitive research platforms
- Maintain the highest level of communication and collaboration with team members and clients simultaneously while managing time efficiently between accounts
Digital Marketing Manager
Mediavo
Kansas City
10.2018 - 12.2020
- Evaluated monthly performance statistics and used data to inform future strategies and tests.
- Managed multiple independent accounts through various platforms such as Google AdWords and Microsoft Advertising.
- Budgeted campaigns through a diversified number of channels such as search, display, mobile among others.
- Influenced the building and optimization of landing pages including landing page copy, overall theme and implementation and set up of tags.
Director of Business Development
SPACEMOB Studio
Overland Park
01.2018 - 09.2018
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Contact point for individuals and agencies alike for access to video content produced in house.
Senior Manager, Media Operations
Answer Media
Overland Park
01.2015 - 09.2018
- Negotiated rates with media sales companies to obtain most competitive prices.
- Analyzed competitive incentive data and evaluated impact data had on the marketplace.
- Managed buying and selling of video traffic through various sources on multiple video ad servers and networks.
- Evaluated and optimized accounts based on incoming data on a daily basis.
- Maintained contact with partners and agencies to improve and strengthen relations.
- Previous positions include Account Manager and Advertising Coordinator.
Accounts and Marketing Specialist
Vance Publishing
Lenexa
09.2013 - 01.2015
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Call on decision makers within a company to keep accounts updated and accurate on a daily basis and exceed client satisfaction and retention goals and/or objectives that have been previously established.
- Create and manage social media strategies for products and services with a goal of achieving a more diverse and stronger foothold within the agricultural market.
Education
Bachelor of Science - Advertisement and Promotion
Missouri State University
Springfield, MO05.2013
Skills
- Google Tag Manager
- Google Analytics
- Google Ads (SEM and Display)
- Adobe Analytics
- Social Media Channels (Meta, TikTok, Snapchat, etc)
- ABM Platforms (Rollworks, AdRoll, Addaptive)
- CTV/OTT
- OLV
- YouTube TrueView
- Email marketing
- Guerrilla activations
- Influencer marketing
- Brand strategy
- Client relationship management
- Performance optimization
- Multi-channel marketing
Timeline
Sr. Digital Marketing Specialist
Kazoo Media
01.2021 - Current
Digital Marketing Manager
Mediavo
10.2018 - 12.2020
Director of Business Development
SPACEMOB Studio
01.2018 - 09.2018
Senior Manager, Media Operations
Answer Media
01.2015 - 09.2018
Accounts and Marketing Specialist
Vance Publishing
09.2013 - 01.2015
Bachelor of Science - Advertisement and Promotion
Missouri State University
Similar Profiles
Leslie MarcusLeslie Marcus
Senior Account Executive at WorkTango (formerly Kazoo)Senior Account Executive at WorkTango (formerly Kazoo)
Landon SamaniegoLandon Samaniego
Warehouse Worker at KAZOO PTY LTDWarehouse Worker at KAZOO PTY LTD
Nick LucianoNick Luciano
VP Sales and Marketing at AMC Media Group/Mashup MediaVP Sales and Marketing at AMC Media Group/Mashup Media