Kuok Iat Un
Summary
Professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration, and driving growth. Known for adaptability and results-focused approach, excelling in dynamic and fast-paced environments.
Overview
21
21
years of professional experience
13
13
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Founder
Yenoo Co.,Ltd.
10.2015 - Current
- Designing captivating 2D and 3D products
- Utilizing 3D printing technology to create product samples for review and quality assessment
- Instructing staff on product and structure design for efficient production
- Overseeing administrative tasks, ensuring smooth day-to-day operations
- Handling communication with suppliers and maintaining strong business relationships
- Managing inventory and stock levels to meet demand and minimize shortages
- Establishing and maintaining a strong network of resellers in HK, China, Taiwan, South Korea, Singapore and Thailand
- Handling sales and new product distribution to resellers
- Handling online sales transactions, ensuring a seamless and user-friendly shopping experience
- Managing the company's shopping cart system for the sales of Europe and North America customers
- Tracking sales and meeting monthly targets
- Planning and executing digital marketing campaigns on social networks
Manager – Business Planning
Galaxy Macau
07.2012 - 10.2015
- Constructed and maintenance VIP database and created regular reports automatically
- Communicate and collect others team operation data for providing slides to senior management meeting
- Provide daily/weekly/monthly VIP casino reports and slides to senior management
Manager - Financial Planning and Analysis
Galaxy Macau
07.2012 - 10.2015
- Planning casino Event & Promotion budget, Pro Forma, Post Event and relevant analysis
- Develop analytical assessments of including segmentation and lifecycle analysis
- Prepared Regular Database Reports and Marketing Analyses
- Forecast the Business Trend and Database Growth based on In-depth Analytics
- Identify Potential Problems and Provide Solutions
Senior Analyst - Database Analytics
City of Dreams
02.2010 - 07.2012
- Prepare regular reports regarding of CRM, Profit Optimization and Loyalty Marketing to Senior Management
- Oversees many of the hospitality database and analytical activities and initiatives for the business with the objective of optimizing product performance, customer service
Strategic Marketing Analyst
City of Dreams
02.2010 - 07.2012
- Provided analytical review of KPI reports to management for identifying prevailing trends and analytic solutions within casino environment
- Assist Marketing to estimate the effectives of promotions and events
- Review the profitability and the contribution through the marginal analysis
- Identify players-based segmentation for clustering patrons’ behavior, prepared redemption catalogues, design and develop a variety shelf campaign through different channels (SMS/direct mail/Cool call, etc)
- Estimate and analyze all channels results
- Provide and suggest strategic solutions
- Implement and execute direct marketing campaigns and strategies
Business Analyst
Galaxy Entertainment
11.2009 - 02.2010
- Consults with business unit managers to identify and document business needs and objectives
- Writes and maintains functional specifications for new or modified business systems and coordinates with systems analysts and programmers to design and develop automated business systems
- Develop, coordinate, and implement plans to test business and functional processes during system development and quality assurance testing, tracks and documents changes to functional and business specifications and creates or assists others in the writing of user documentation, instructions, and procedures
- Monitors and documents post-implementation problems, revisions requests and prepare time and cost estimates for completing projects
VIP Financial Analyst
MGM Grand Macau
10.2008 - 11.2009
- Analyzing premium players’ background, casino ratings, historical credit and markers records for analyzing their reliable to senior management
- Taking the role of cage analyst for handling the jobs between cage and VIP
Cage Operation Analyst
MGM Grand Macau
11.2007 - 09.2008
- Designed all cage's slips, receipts and reports from casino system before opening
- Analyzed casino data and do some research for providing some technique and significance reports to senior management in period
- Coordinated for cage to handle some system issues with IT
- Work Achievement: Casino POS Wireless Handheld Solution, Re-Format all cage system's receipts, slips and reports, Developed customized reports to top management
Senior Programmer and System Engineer
Air Macau
04.2005 - 10.2007
- Maintained companies’ servers and systems
- Was a system administrator on MS servers, Linux servers
- Took charge of Crew Management System, Backup System and Oracle Database System
- Work Achievement: Project of Oracle Financial System (2006)
Programmer and System Engineer
Air Macau
04.2005 - 05.2006
- Account creations, application support and network maintenance
- Work Achievement: VPN solution project (2005)
Programmer
Eastway Technology Development Ltd
02.2004 - 02.2005
- Developed network application systems, web based system and cell phone application
- Did some graphic design for company advertisement promotion, web page’s banner and logo, etc
- Work Achievement: Web cam casino betting system (2005), Mobile phone application & SMS distribution system (2004)
Education
MBA - Financial Management
Macau University of Science and Technology
01.2004 - 01.2007
Bachelor of Business Administration - Business Information System
University of Macau
01.1999 - 01.2003
Certificate - undefined
Pui Ching Middle School
01.1993 - 01.1999
Skills
C/C
Certification
Alibaba Cloud Certified Associate, 12/01/24
Timeline
Founder
Yenoo Co.,Ltd.
10.2015 - Current
Manager – Business Planning
Galaxy Macau
07.2012 - 10.2015
Manager - Financial Planning and Analysis
Galaxy Macau
07.2012 - 10.2015
Senior Analyst - Database Analytics
City of Dreams
02.2010 - 07.2012
Strategic Marketing Analyst
City of Dreams
02.2010 - 07.2012
Business Analyst
Galaxy Entertainment
11.2009 - 02.2010
VIP Financial Analyst
MGM Grand Macau
10.2008 - 11.2009
Cage Operation Analyst
MGM Grand Macau
11.2007 - 09.2008
Senior Programmer and System Engineer
Air Macau
04.2005 - 10.2007
Programmer and System Engineer
Air Macau
04.2005 - 05.2006
Programmer
Eastway Technology Development Ltd
02.2004 - 02.2005
MBA - Financial Management
Macau University of Science and Technology
01.2004 - 01.2007
Bachelor of Business Administration - Business Information System
University of Macau
01.1999 - 01.2003
Certificate - undefined
Pui Ching Middle School
01.1993 - 01.1999
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