Summary
Overview
Work History
Education
Skills
Birth Place
Id
Personal Information
Timeline
Generic

Wu Chi Ian Kuby

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Looking for new challenge in my career and aiming to bring my working experience to the next level.

Overview

18
18
years of professional experience

Work History

Entertainment & Special Event Brand Manager

Sands China Ltd.
09.2023 - Current
  • Develop and implement comprehensive brand strategies that significantly enhanced the visibility of events/concerts and reputation of the company
  • Collaborate with cross-functional teams, including creative, entertainment business marketing to ensure brand consistency and alignment across all marketing channels and materials, fostering a cohesive and impactful brand presence
  • Collaborate with internal stakeholders to develop and execute brand events, activation, and partnerships that support the brand's objectives and reach new audiences
  • Regularly provide comprehensive reports and updates to senior management, highlighting key brand performance metrics, challenges, and presenting strategic opportunities, enabling informed decision-making and driving continuous improvement in brand performance
  • Created a positive and collaborative work environment, actively mentoring and guiding team members to achieve exceptional brand-related goals and fostering their professional growth, resulting in a highly motivated and high-performing team dedicated to driving brand success.

Assistant Manager, Advertising & Brand Management

Sands China Ltd.
10.2017 - 08.2023
  • Part of Visual Media team as support team for 'David Beckham TVC shooting project'
  • Responsible for F&B Media Management, Properties' Sold Media and Media buy
  • Part of the opening team of The Londoner Macao
  • Support Executive Director in non-gaming key business relationships internally
  • Ensure smooth implementation of approved promotion activities
  • Coordinate internally and externally to prepare supply, visual and promotional displays for events
  • Develop new products or enhance existing promotion items.

Senior Executive, Advertising & Brand Management

Sands China Ltd.
10.2016 - 09.2017
  • Part of Parisian Opening team, responsible for internal communications and media management.
  • Meet and liaise with clients to identify their marketing and advertising requirements.
  • Experience in handling budgets, managing campaign cost of media plan for each marketing campaign, events and built up good relationship with different business units in these 4 years.

Executive, Advertising & Brand Management

Sands China Ltd.
03.2013 - 09.2016
  • Assist my manager in securing the best possible rates for campaigns
  • Coordinate with vendor for media production and allocation
  • Conduct marketing research on competitors' promotions
  • Possess good time management and problem-solving skills
  • Maintain good relation with vendors and colleagues in various departments.

Marketing Executive

Global Communications Advertising & Marketing Ltd
07.2011 - 12.2012
  • Planning and organization of events, including advertisement, public relationship, transportation, accommodation, souvenir and entertainment
  • Expertise in planning, developing and executing various media projects
  • Demonstrated good time management and problem-solving skills
  • Showed a positive attitude, reporting skills, and creativity
  • Generated multimedia plans and wrote scripts for broadcast topics
  • Established good relations with local multimedia outlets.

PR Team and Customer Service (RSVP coordinator)

Global Communications Advertising & Marketing Ltd.
06.2009 - 06.2011
  • Follow-up of customer requests
  • Opening for Galaxy Macau
  • The House of Dancing Water Opening @ City of Dream
  • City of Dream Anniversary Party
  • TVB Anniversary Special 2009
  • One Central Macau Opening.

Event Escort

Global Communications Advertising & Marketing Ltd.
06.2009 - 06.2011
  • 2011 MIECF @ Venetian
  • 2010 Shanghai EXPO during 'The Macau Promotion Week' in Shanghai
  • 2010 MIECF @ Venetian.

Casino Administration Researcher

Wynn Macau
04.2008 - 07.2009
  • Market research for the gaming section of Wynn Macau.

Event Helper

Various Agencies
10.2007 - 06.2009
  • IIFA AWARDS - Venetian Macau (2009/06)
  • GSMA Congress - Macau Power (2008/11)
  • Macau Fine Food Festival (As Investigator) - (2007/11 - 2007/12)
  • Asia Indoor Game - Macau Sport Development Board (2007/10 - 2007/11).

Food & Beverage Attendance

Wynn Macau
09.2006 - 01.2007

Education

Licentiate in Business Administration (Specializing in International Trade) - undefined

Saint Joseph University (USJ)
10.2007 - 2011.06

Secondary Education - undefined

Santa Rosa De Lima
09.2003 - 2007.06

Skills

    Marketing Communications

undefined

Birth Place

Macau

Id

5157583(5)

Personal Information

  • Date of Birth: 11/25/87
  • Gender: Female

Timeline

Entertainment & Special Event Brand Manager

Sands China Ltd.
09.2023 - Current

Assistant Manager, Advertising & Brand Management

Sands China Ltd.
10.2017 - 08.2023

Senior Executive, Advertising & Brand Management

Sands China Ltd.
10.2016 - 09.2017

Executive, Advertising & Brand Management

Sands China Ltd.
03.2013 - 09.2016

Marketing Executive

Global Communications Advertising & Marketing Ltd
07.2011 - 12.2012

PR Team and Customer Service (RSVP coordinator)

Global Communications Advertising & Marketing Ltd.
06.2009 - 06.2011

Event Escort

Global Communications Advertising & Marketing Ltd.
06.2009 - 06.2011

Casino Administration Researcher

Wynn Macau
04.2008 - 07.2009

Event Helper

Various Agencies
10.2007 - 06.2009

Licentiate in Business Administration (Specializing in International Trade) - undefined

Saint Joseph University (USJ)
10.2007 - 2011.06

Food & Beverage Attendance

Wynn Macau
09.2006 - 01.2007

Secondary Education - undefined

Santa Rosa De Lima
09.2003 - 2007.06

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Wu Chi Ian Kuby