Victoria Adams
St. Louis,MO
Summary
Passionate. Detail-oriented. Trusted team player. With over seven seasons in the two most competitive college football conferences, I bring experience in recruiting strategy, operations, onboarding, and player retention. I’m known for being organized, creative, and relationship-driven—the go-to person for staff, players, and families. Passionate about supporting athletes through pivotal transitions and helping shape their identities beyond the field, I’m now eager to bring that same energy to the athlete representation space.
Overview
6
6
years of professional experience
Work History
Director, Student-Athlete Transition and Communica
University of Illinois
05.2024 - 07.2025
- Promoted from Director, Recruiting Strategy and Engagement
- Maintained strong working knowledge of NCAA Bylaws 13 and 14 to ensure recruiting compliance.
- Created and led personalized recruiting strategies for top board prospects, ensuring consistent communication, visit planning, and execution from initial outreach through Signing Day.
- Facilitated weekly meetings with offensive and defensive staff to evaluate board movement and align messaging across the recruiting pipeline.
- Directed onboarding and initial eligibility for all incoming student-athletes including Big Ten Tender requests, stipend payment clearance, housing, and medical documentation.
- Oversaw creative content planning with the creative team to execute a multi-touchpoint communication plan — including verbal outreach, digital messages, and handwritten notes — to engage top board targets, commits, and their families.
- Implemented new communication software (Whistle x Teamworks) to expand and target outreach to a larger prospect pool.
- Held bi-monthly 1:1 check-ins with all newcomers to strengthen post-signing relationships and support development.
- Planned and facilitated team engagement events to promote team culture and connection.
- Managed student intern and part-time staff onboarding and budget allocation to ensure efficient and aligned support within the recruiting calendar.
Associate Director, Recruiting Operations & Newcomer Transition
University of Missouri
01.2023 - 04.2024
- Promoted from Assistant Director, On-Campus Recruiting and Associate Director, On-Campus Recruiting
- Stayed current with NCAA recruiting legislation and managed compliance documentation.
- Oversaw onboarding for incoming student-athletes from application to move-in and supported first-year transition programming to ease academic, athletic, and personal adjustment.
- Coordinated transcript requests and evaluations in collaboration with compliance and admissions.
- Planned and executed unique on– campus visit experiences with custom itineraries, hospitality, and personal touches to make each family feel valued.
- Coordinated communication plans for continuous engagement with top board targets, commits, and their families.
- Served as the player family liaison by coordinating all outgoing team communications and preparation of logistics for home game tailgates, ensuring all families remained informed about program details.
- Completed social media checks for current-student athletes to ensure all Every True Tiger - NIL Marketing Agency posting timelines and standards were executed.
- Managed travel reimbursement submissions for defensive coaching staff during recruiting periods.
- Supervised 20 student interns and part-time staff, providing training, task management, and professional development opportunities.
Football Recruiting & Operations Specialist
University of South Carolina
01.2020 - 10.2021
- Collaborated with the Director of On-Campus Recruiting to execute day-to-day recruiting department logistics.
- Supported the Assistant to the Head Coach by filling in a key support role for the Head Coach on Thursdays and Fridays in season.
- Coordinated registration and guest management for official/unofficial visits and football-hosted events, including summer camps, NFL Pro Day, Coaches Clinics, and the Women’s Clinic.
- Served as a primary host for recruits, former players, players’ families and other VIP guests providing a welcoming experience.
- Assisted with NFL Pro Day, Coaches Clinics, Women’s Clinic and summer camp operations, including compliance tracking and registration systems.
Recruiting and Operations Student Assistant
University of Mississippi
07.2019 - 12.2019
- Supported game day operations, visit logistics, and data entry.
- Maintained recruiting activity documentation for Athletics Compliance.
- Provided administrative support for the Football Office and serving as a liaison to select external departments.
- Contributed to Pro Day and Ladies Football Forum execution.
Education
M.S. - Sport and Entertainment Management
University of South Carolina
Columbia, SC12.2020
B.S. - Integrated Marketing Communications
University of Mississippi
Oxford, MS05.2019
Skills
- Co-developed recruiting content with creative teams helping brand top collegiate programs to prospective student-athletes and their families
- Built parent engagement resources (Newsletters, GroupMe and private social pages) that provided clear, consistent communication
- Implemented a new communication software to streamline recruit communication outreach
- Created Mizzou Football’s recruiting hashtags for Class of 2025 #ZouLive25 and Class of 2026 #ZouMix2026 for yearlong branding to be built upon
Affiliations
- Women Leaders in Sports – Member (2019–Present)
- NFL Women’s Forum – Participant (2022)
- Philadelphia Eagles Diversity Series – Participant (2021)
- Minnesota Vikings Women’s Football Ops Summit – Participant (2021)
Key Recruiting Successes | High School and Transfer Acquisition
University of Missouri - Mizzou Football
2022: Top 15 Recruiting Class
- Luther Burden II: 5 | No. 1 IL | Top 15 National
- Armand Membou: 4 | No. 6 MO
- Jalen Marshall: 3 | No. 4 KS
- Seven Signees from MO’s Top 15 - DJ Wesolak (No. 4), Isaac Thompson (No. 5), Ja’Marion Wayne (No. 7), Marquis Gracial (No. 8), Max Whisner (No. 10), Tristan Wilson (No. 13)
- Transfers: Kristian Williams, Cody Schrader, Ty’Ron Hopper
2023: Top 35 Recruiting Class
- Josh Manning: 4 | No. 7 MO
- Brett Norfleet: 4 | No. 10 MO
- Marquis Johnson: 3 | No. 201 TX
- Six Signees from MO’s Top 25 - Marvin Burks, Jr. (No.11), Jamal Roberts (No.13), Logan Reichert (No. 19), Jahkai Lang (No. 21)
- Transfers: Triston Newson, Jake Garcia, Tre’Vez Johnson and Theo Wease, Jr.
2024: Top 20 Recruiting Class
- Williams Nwaneri: 5 | No. 1 MO | Top 5 National
- Jaylen Brown: 4 | No. 9 AL
- Jaren Sensabaugh: 4 |No. 8 in TN
- Three Top 10 Arkansas Recruits: Courtney Crutchfield (No. 2) Austyn Dendy (No. 8) Brian Huff (No. 10)
- Transfers: Zion Young, Cayden Green, Toriano Pride, Jr. and Chris McClellan
University of Illinois - Illini Football
2025: Top 50 Recruiting Class
- Carson Boyd: No. 11 MO
- Nine Signees “flipped” from other universities
- Transfers: Ethan Hampton, Leon Lowery, Jr., Hudson Clement, Justin Bowick, Tomiwa Durojaiye, James Thompson, Jr. and Ishmael Kante
2026: Top 10 Recruiting Class at End of June 2025 Departure
- Nas Rankin: 4 | No. 2 IL
- Kai Pritchard: 4 | No. 4 NJ
- Kayden Bennett: No. 10 CT
- Two Commitments from NE’s Top 15 - Landen Von Seggern (No. 11) & Nelsyn Wheeler (No. 14)
- Seven Commitments from IL’s Top 25 - Davon Grant (No. 11), Nick Hankins, Jr. (No. 13), Jacob Alexander (No. 18), King Liggins (No. 19), Tony Balanganyi (No. 22), Casey Thomann (No. 23)
Timeline
Director, Student-Athlete Transition and Communica
University of Illinois
05.2024 - 07.2025
Associate Director, Recruiting Operations & Newcomer Transition
University of Missouri
01.2023 - 04.2024
Football Recruiting & Operations Specialist
University of South Carolina
01.2020 - 10.2021
Recruiting and Operations Student Assistant
University of Mississippi
07.2019 - 12.2019
M.S. - Sport and Entertainment Management
University of South Carolina
B.S. - Integrated Marketing Communications
University of Mississippi