VANESSA CHAN

- Conducted market analysis and competitive benchmarking to design promotional campaigns, increasing foot traffic by 18% in Q3 2022.

- Analyze CRM performance to improve sales.

- Created data-driven reports for senior management, synthesizing trends from customer behavior and revenue data.

- Collaborated with IT and finance team to streamline data collection processes.

- develop cross checking mechanism to validate accuracy.

- Automated sales tracking using Excel macros, improving monthly reporting accuracy by 25%.

- Led competitor research to refine pricing strategies, resulting in a 12% increase in tender win rates.

Apr 2020

- Designed predictive models and proposal to evaluate investor ROI for overseas projects, securing $2M in funding.

- Drafted data-backed proposals for senior management, influencing policy development for market entry.

• WSET Level 2 certified;
• Responsible for sales of major hotels and casinos group accounts;
• Regular sales reporting to management;
• Fostering and maintaining good relationships with clients and their front line staff;
• Assist in planning yearly promotional plans and budgets for major groups;
• Planning promotions and executing wine tasting events;
• Participate in various wine and spirit training

• Proven marketing expertise in strategic alliance and co-branding; (ie, Isabelle Langlois afternoon tea set with Four Seasons Hotel Macau in June 2018);
• Plan and co-ordinate S.T
• Dupont 145th Anniversary private event at the Four Seasons Hotel Macau;
• Liaise with global business partners to develop and execute marketing plan;
• Plan and execute various sales and marketing strategies with Parisian Marketing to maximize sales;
• Liaise with production houses to ensure all marketing collaterals production is executed on a timely manner;
• Plan and coordinate press event for French luxury leather goods brand, Jean Rousseau Paris, at the Parisian Macao;
• Plan and coordinate VIP event for high end French jewellery brand Romain Herzo Paris

• Assist with setting up overseas office in Manila;
• Assist with recruitment in Manila and assist with overseas business trip staff arrangement;
• Co-ordinate with overseas staff to ensure logistic and accommodation
• Handle day-to-day visa queries