Kaylee Bohle
Warrensburg
Summary
Dedicated, results driven marketing and development professional with expertise in event planning, coordination and retention. A key team member with strong leadership and ability to work under pressure.
Professional with history of driving team success and achieving organizational goals. Proven ability to streamline processes and implement strategic initiatives that enhance productivity. Known for collaborative leadership, adaptability, and focus on results. Key strengths include strategic planning and effective team management.
Overview
4
4
years of professional experience
Work History
Assistant Director, Fitness & Wellness/ Marketing
University of Central Missouri Student Recreation and Wellness Center
06.2024 - Current
- Drove 120% YoY revenue growth through targeted email, SMS, and digital marketing campaigns for fitness, wellness, and specialty class programs.
- Managed 50+ digital campaigns annually, leveraging A/B testing, segmentation, and cross-functional input to improve reach and performance.
- Led content creation for emails, SMS, and digital signage—writing copy and designing visuals in collaboration with creative teams and student interns.
- Monitored campaign performance using dashboards and analytics tools; applied data insights to refine strategy and boost engagement.
- Directed cross-functional projects including health and wellness initiatives, ensuring on-time delivery and campus-wide alignment.
- Implemented growth strategies using social media CTAs, QR codes, and promotions to expand email and SMS subscriber lists.
- Oversaw email platform operations, maintaining clean databases and executing segmented, high-impact campaigns.
- Led a hybrid team of 2 full-time staff, 6 indirect reports, and 40+ student workers—driving collaboration, accountability, and operational excellence.
- Presented strategic recommendations and program results to senior leadership, demonstrating initiative, ownership, and the ability to communicate effectively with diverse stakeholders.
Graduate Assistant
University of Central Missouri Student Recreation and Wellness Center
01.2023 - 05.2024
- Manage day-to-day operations of a nonprofit organization, including overseeing administrative tasks, coordinating schedules, ensuring smooth workflow, and all marketing materials and strategies.
- Coordinate and supervise a diverse team of staff members and volunteers, providing guidance, training, and support to ensure their productivity and engagement.
- Develop and execute strategic plans and initiatives to advance the organization’s mission and goals, collaborating with key stakeholders to align efforts and maximize impact.
- Assist in fundraising, including researching potential opportunities, preparing compelling proposals, and maintaining relationships with donors.
- Plan, organize, and execute successful events and programs, ensuring seamless logistics, engaging content, and positive participant experiences.
- Create and update organizational policies and procedures.
- Provide comprehensive administrative support to the executive team, including managing schedules.
- Manage and execute social media strategies, creating engaging content and growing the organization’s online presence.
- Coordinate the organization and distribution of donations for the nonprofit, ensuring efficient inventory management.
- Enhance the brand image by creating visually appealing designs and promotional materials.
Supervisor
University of Central Missouri Student Recreation and Wellness Center
01.2022 - 12.2023
- Monitor, coordinate, and control medium to large groups of employees to achieve organizational goals.
- Develop and maintain a safe work environment to meet all health and safety standards.
- Organize and monitor staffing schedules and rotations.
- Open and close the building by following building procedures.
Education
Masters of Arts - Communications
University of Central Missouri
Warrensburg, MO05.2024
Bachelor of Science - Business Administration, Marketing
University of Central Missouri
Warrensburg, MO12.2022
Skills
- Creative Brief Development
- Copywriting & Content Collaboration
- Cross-Functional Teamwork
- Problem Solving & Initiative
- Strong Communication Skills
- Adaptability & Flexibility
- Time Management
- Testing & Campaign Optimization
- Staff management
- Creative direction
- Strategic planning
- Data analysis
- Marketing Analytics & Reporting Dashboards
- Project Management & Campaign Coordination
- Attention to Detail & Quality Assurance
- Fast-Paced, Deadline-Driven Execution
Timeline
Assistant Director, Fitness & Wellness/ Marketing
University of Central Missouri Student Recreation and Wellness Center
06.2024 - Current
Graduate Assistant
University of Central Missouri Student Recreation and Wellness Center
01.2023 - 05.2024
Supervisor
University of Central Missouri Student Recreation and Wellness Center
01.2022 - 12.2023
Bachelor of Science - Business Administration, Marketing
University of Central Missouri
Masters of Arts - Communications
University of Central Missouri
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