Tracy Herzog
Gravois Mills
Summary
Highly motivated professional with several years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Overview
13
13
years of professional experience
Work History
Owner
Sultry Lash and Brow Studio
Gravois Mills
02.2022 - Current
- Managed daily operations of beauty studio to ensure smooth service delivery.
- Trained and supervised staff in lash and brow application techniques.
- Developed marketing strategies to attract new clients and increase brand visibility.
- Implemented scheduling systems to optimize appointment bookings and reduce wait times.
- Ensured compliance with health and safety regulations in the studio environment.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Developed strategic plans to increase profitability and efficiency.
- Implemented quality assurance processes to ensure product excellence.
- Collaborated with other owners on joint ventures and shared resources.
Owner
Mosquito Joe
Gravois Mills
07.2020 - Current
- Managed daily operations of extermination to ensure smooth service.
- Developed marketing strategies to attract new clients and increase brand visibility.
- Provided exceptional customer service while addressing client inquiries and concerns promptly.
- Ensured compliance with health and safety regulations within the department of agriculture environment.
- Oversaw budgeting and financial management.
- Provided direction and guidance to employees.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
- Developed strategic plans to increase profitability and efficiency.
- Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
Owner
Love Some Lashes
Red Bank
04.2013 - 11.2020
- Managed daily operations of beauty studio to ensure smooth service delivery.
- Trained and supervised staff in lash and brow application techniques.
- Developed marketing strategies to attract new clients and increase brand visibility.
- Maintained inventory of beauty products and supplies for optimal stock levels.
- Handled client consultations to assess individual needs and preferences effectively.
- Implemented scheduling systems to optimize appointment bookings and reduce wait times.
- Ensured compliance with health and safety regulations in the studio environment.
- Cultivated relationships with clients to encourage repeat business and loyalty.
- Maintained relationships with existing clients by providing superior customer service.
- Managed daily operations of business, including hiring and training staff.
- Ensured compliance with local, state, and federal regulations.
- Oversaw budgeting and financial management.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
Education
Middletown HS South
Middletown, NJCosmetology - Beauty Culture
Monmouth County Vocational
Asbury Park, NJSome College (No Degree) - Art
Brookdale Community College
Lincroft, NJSkills
- Customer service
- Organization
- Leadership
- Working independently
- Team player
Timeline
Owner
Sultry Lash and Brow Studio
02.2022 - Current
Owner
Mosquito Joe
07.2020 - Current
Owner
Love Some Lashes
04.2013 - 11.2020
Middletown HS South
Cosmetology - Beauty Culture
Monmouth County Vocational
Some College (No Degree) - Art
Brookdale Community College