Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Affiliations
Timeline
Generic
TIM CROSS

TIM CROSS

Parkville

Summary

Dynamic merchandising manager with a proven track record at Heartland Coca-Cola, adept at profit management and customer relationship management. Successfully led teams to exceed sales targets while optimizing inventory and labor resources. Recognized for fostering a culture of growth and operational excellence, driving significant business results through innovative strategies.

Overview

24
24
years of professional experience

Work History

Merchandising Manager

Heartland Coca-Cola
07.2019 - Current
  • Successfully manage a $4.5M P&L, consistently operating under budget while driving operational excellence and business growth.
  • Lead and manage a team of six supervisors to champion a customer-first philosophy across all internal operations and external interactions.
  • Develop and implement innovative strategies to optimize labor resources while consistently meeting or exceeding customer expectations.
  • Employ a “lead from the back” leadership style to empower team members with decision-making authority, fostering ownership and agility in customer service delivery.

District Sales Manager

Heartland Coca-Cola
05.2011 - 07.2019
  • Delivered measurable results, generating 1.5 million cases sold and $6.1 million in DNGP per year.
  • Led, mentored, and coached a team of 8 account managers to foster a culture of growth, development, and high performance.
  • Built and maintained strong relationships with local customers while executing both local and national CMA initiatives.
  • Ensured alignment and flawless execution of strategies from Commercial, Marketing, and Revenue Growth Management (RGM) teams.

Distribution Supervisor

Heartland Coca-Cola
11.2009 - 05.2011
  • Managed $12M in annual operating expenses and labor budgets for a team of 85 drivers, consistently meeting the service needs of both internal and external customers.
  • Maintained proactive, clear communication with cross-functional departments and union drivers to identify and resolve potential issues, ensuring the timely and successful delivery of products.

Account Management

Coca Cola Refreshments
05.2005 - 11.2009
  • Managed product ordering for assigned sales route accounts, assessing inventory needs and placing accurate, timely orders to ensure optimal stock levels and customer satisfaction.
  • Execute and sell large-scale event marketing initiatives, pillar programs, new product innovations, and mandated promotional activities, ensuring customer satisfaction while consistently meeting company standards and brand objectives.
  • Maintain clear, consistent communication with customers to ensure quality service and on-time delivery.
  • Collaborate closely with merchandisers and drivers, aligning on goals, projects, and daily operational needs to support account success.

Crew Chief

Kansas Air National Guard
12.2001 - 12.2007
  • Oversaw aircraft maintenance, inspections, and repairs to ensure mission readiness and safety compliance.
  • Led and trained maintenance personnel, coordinated operations under strict timelines, and upheld Air Force technical standards and protocols.

Education

B.S. - Management

Park University
10.2017

Skills

  • Visual merchandising
  • Profit management
  • Inventory optimization
  • Labor resource allocation
  • Customer relationship management
  • Sales analysis

Hobbies and Interests

  • Coaching youth baseball
  • Golfing
  • Cheering on the Chiefs and Royals

Affiliations

  • Playing Golf
  • Watching my kids sports
  • spending time with family

Timeline

Merchandising Manager

Heartland Coca-Cola
07.2019 - Current

District Sales Manager

Heartland Coca-Cola
05.2011 - 07.2019

Distribution Supervisor

Heartland Coca-Cola
11.2009 - 05.2011

Account Management

Coca Cola Refreshments
05.2005 - 11.2009

Crew Chief

Kansas Air National Guard
12.2001 - 12.2007

B.S. - Management

Park University

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