Tawn McNell
Kansas City
Summary
Dynamic Marketing Specialist recognized for orchestrating promotional events that significantly boost brand visibility and drive sales. Expertise in cultivating strategic partnerships and implementing creative marketing strategies, resulting in enhanced audience engagement and increased attendee satisfaction. Strong leadership skills foster a collaborative team environment that consistently achieves high-performance outcomes.
Overview
19
19
years of professional experience
Work History
Lead generation, assisted sales, team management
various promotional/event agencies
Kansas City
01.2008 - Current
- Orchestrated promotional events, boosting brand visibility and attracting a substantial audience, resulting in increased engagement and sales.
- Fostered partnerships with vendors and sponsors, enhancing event execution and maximizing resource utilization for successful outcomes.
- Implemented creative marketing strategies for events, yielding noticeable results in attendee satisfaction and repeat participation.
- Maintained comprehensive event budgets and timelines, ensuring projects were delivered on schedule and within financial constraints.
- Cultivated a positive team environment, encouraging collaboration and open communication among staff to drive collective success.
Team Manager
Elevate Global/KIA
Kansas City
06.2026 - 07.2026
- Led a team of 6 to promote Kia through two highlighted vehicles and an AI-generated player card experience.
- Generated an average of 800 leads over 25 days, enhancing brand visibility.
- Supervised daily operations to ensure team alignment and efficiency.
- Managed schedules to optimize resource allocation and workflow.
Field Market Manager
Walmart+InHome
11.2019 - 12.2024
- Tested market for new concept, informing strategic decisions from November 2019 to December 2026. Promoted technique, leading to nationwide expansion in March 2022. Trained to launch new markets, facilitating program growth across cities. Implemented program in 80 cities, demonstrating significant market penetration.
- Managed team operations to enhance customer experience in home delivery services.
- Collaborated with cross-functional teams to streamline logistics and improve workflows.
- Developed training programs for new staff on service standards and best practices.
Event Manager
GiveSmart/501Lasso
03.2018 - 03.2020
- Led fund-raising auctions in Kansas City from 3/2018 to 3/2020, adapting to conduct virtual auctions during transition to online formats.
- Coordinated logistics and vendor relationships for large-scale events.
- Developed event timelines and managed schedules for multiple projects.
- Collaborated with clients to understand event goals and requirements.
Product Specialist
Chevrolet
01.2011 - 01.2019
- Executed lead generation initiatives for Chevrolet at Kaufmann Stadium between 2011 and 2019.
Partnered with Ford, Volkswagen, Toyota, Kia, and Lexus to refine outreach strategies.
Drove effective lead generation practices that increased engagement and visibility in competitive markets. - Facilitated product demonstrations to educate customers on vehicle capabilities.
- Conducted market research to identify customer needs and preferences for new vehicles.
- Managed customer feedback sessions to gather insights for product improvements.
Team Lead/Event Manager
State Farm Lead generation
01.2010 - 01.2019
- Analyzed business needs to identify opportunities for clients and generated leads.
- Led team meetings to discuss goals and strategies for lead generation initiatives.
- Trained new employees on effective sales techniques and customer engagement practices.
- Monitored team performance to ensure adherence to company standards and policies.
Skills
- Lead generation
- Assisted sales
- Sales strategy
- Sales performance
- Product specialization
- Event promotions
- Market management
- Market analysis
- Budget management
- Customer relationship management
- Data-driven decision making
- Team leadership
- Training and development
- Network building
- Relationship building
- Effective communication
- Problem solving
- Prioritization techniques
- Leadership skills
- Customer service excellence
- Sampling and handling
- Brand promotion
Timeline
Team Manager
Elevate Global/KIA
06.2026 - 07.2026
Field Market Manager
Walmart+InHome
11.2019 - 12.2024
Event Manager
GiveSmart/501Lasso
03.2018 - 03.2020
Product Specialist
Chevrolet
01.2011 - 01.2019
Team Lead/Event Manager
State Farm Lead generation
01.2010 - 01.2019
Lead generation, assisted sales, team management
various promotional/event agencies
01.2008 - Current