Take Flight

Get in front of any orthopedic surgeon who does shoulder replacements to discuss benefits and gain success stories regarding interscalene brachial plexus blocks with Exparel. Ask to help sponsor/speak at any local upper extremity society they belong too. Current user I know to gain insight, Dr. Paul Cowan
Meet with any general surgeon requesting TAP blocks for their robotic, colon, hernia cases. Maybe off label? Current users I can hear value stories, Olathe Med general surgeons.
Rinse and repeat for any specialty that uses regional nerve blocks for their procedures.
When I find champion users get them in front of their colleagues to discuss Exparel in a group setting. Utilize social media to promote, with consent, where appropriate. Dr. Michael Boin could be a candidate.
Cold call any and all surgeons who prescribe pain medications post-op. Leave no stone unturned.
Be prepared to handle objections and have a rebuttal. If cost is not an issue and the target is on the fence sell as prophylactic. Why not try to extend the pain relief?
Work with the academic medical centers, ask how we can be of service to the anesthesia residency programs.
Goal of having Exparel approved at all hospitals within a year. I heard it is not on formulary at St. Luke's(per Dr. Jacob Miller). NOPAIN Act could possibly open that door.

Summary