Innovative Content Specialist with a strong background in developing and editing high-quality content across multiple platforms. Strengths include exceptional research skills, ability to adapt writing style to audience needs, and proficiency in utilizing SEO strategies to increase online presence. Known for driving brand awareness through compelling and engaging content creation.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Influencer Manager and Recruiter (remote)
ReadyRx
Los Angeles
01.2025 - Current
Led the creation of compelling, on-brand content across multiple platforms, such as Instagram, TikTok, and Facebook.
Analyzed performance metrics to optimize content strategies, resulting in measurable improvements in reach, engagement, and conversion.
Recruited, coached, and managed a diverse portfolio of emerging influencers, providing tailored mentorship and training on brand collaborations, audience engagement, and content monetization.
Designed and executed growth strategies that scaled influencer social followings and strengthened their digital presence within targeted demographics.
Conducted in-depth market and competitor research to stay ahead of trends, aligning influencer content with current consumer preferences, and platform algorithms.
Actively managed and nurtured online communities, increasing brand loyalty through timely, authentic engagement, and discussion facilitation.
Developed and refined influencer recruitment processes, sourcing high-potential creators aligned with brand values, and campaign goals.
Delivered actionable performance insights through post-campaign analysis, identifying opportunities for ongoing content and partnership optimization.
Continuously researched changes in social algorithms and SEO best practices - translating findings into strategic adjustments that enhanced both creator and brand outcomes.
Supervised a team of 20+ front desk and clinical staff, providing training for new hires, and ongoing development for current employees.
Increased patient engagement through social media management, developed marketing content, and utilized strong writing and editing skills to produce error-free treatment letters for providers.
Conducted research on the latest dental technologies, including price comparisons and industry trends, to ensure the office remained up-to-date and competitive. Led decision-making on new dental devices and trained staff on their integration, improving patient care and office efficiency.
Managed patient check-in/check-out, answered phone calls, scheduled appointments, and ensured smooth communication between patients, dentists, and hospitals.
Managed office inventory, ordered clinical and front-office supplies, and coordinated with sales representatives.
Experienced in handling cleft palate, craniofacial, surgical cases, and special needs patients, providing tailored care to meet their unique needs.
Assisted the orthodontist with various tasks, including adjusting braces, delivering and bonding Invisalign, bending wires, conducting preliminary exams, and prepping patients for treatments.
Educated patients on oral hygiene, plaque control, and enamel protection.
Accurately entered patient data into Ortho. View Point 2, following privacy laws, and maintaining high levels of accuracy in all records.
Content Specialist (remote)
Dorel Industries
Wright City
10.2023 - 05.2025
Worked for multiple divisions, such as COSCO, DHP Furniture, and Ameriwood Home, overseeing content management and brand alignment.
Effectively managed content for major U.S. and Canadian retailers, ensuring product information was optimized for each platform.
Responded to both positive and negative consumer reviews, wrote help desk articles, internal training documents, developed macros, and automated responses to enhance customer interactions.
Managed customer engagement across Facebook and Instagram, responding to product inquiries, reviews, direct messages, and comments on the Metaplatform.
Conducted in-depth data pulls to gather valuable insights for driving product improvements and enhancing the customer experience.
Designed presentations for product improvements, new products, and hardware to boost internal understanding.
Worked closely with all departments, including marketing, sales, product development, factories, quality control, etc.
Assisted in large content modification projects, including brand updates, and SKU health checks.
Built a new help desk from the ground up during a major company division merger, designing and implementing fully customized processes, support articles, and knowledge structures tailored to organizational needs. Led the visual design strategy, selecting color schemes, photos, and layout elements to align with the evolving brand identity, while prioritizing ease of navigation, intuitive user experience, and scalable support architecture.
Designed and tailored content to seamlessly integrate with the company’s chatbot and AI systems, ensuring faster and more efficient customer support.
Organized the help desk’s sections and subsections to improve accessibility, creating a smoother, more efficient self-service experience.
Audit Captain – Led a detailed audit program to monitor underperforming items through test purchases, assembly manual evaluations, and retailer assessments, sharing key insights with various departments, including legal teams, if needed.
Assisted in streamlining the replacement parts process by monitoring the rejected orders report to identify issues, helping to improve inventory management and stock levels. Conducted detailed assessments for hundreds of products, making data-driven decisions on repair part quantities, and maintained Excel files tracking item costs, part numbers, stock on hand, and expected inventory arrivals to enhance customer experience and operational efficiency.
Patient Service Representative
Esse Health
Tesson Ferry
03.2018 - 12.2019
Greeted guests, managed the check-in/check-out process, and ensured a positive experience from start to finish.
Handled a multi-line phone system, responded to inquiries, and directed calls to the appropriate departments.
Collected deposits, fees, and co-payments.
Scheduled and confirmed appointments, ensuring smooth operations and efficient guest flow.
Communicated with multiple insurance companies to verify eligibility and ensure accurate billing.
Worked closely with team members to meet guest needs and kept accounts in balance by running daily reports.
Spa Consultant and Product Specialist
Revive Tan and Spa
House Springs
03.2016 - 05.2018
Educated clients on the health and safety aspects of tanning facilities and procedures, tailoring tanning experiences based on individual skin types and product knowledge.
Assisted with marketing efforts, including social media management and event planning.
Consistently exceeded monthly product and membership sales quotas, earning recognition as Revive Tan’s top seller during my tenure.
Promoted to Product Specialist, where I trained employees on the ingredients and benefits of tanning products, and shared strategies to increase sales.
Updated client information, inventories, and spa records in the computer system, ensuring accuracy and organization.
Handled incoming mail, reports, and invoices, and took appropriate action to maintain smooth operations.
Responsible for accurately opening and closing the store, ensuring security and readiness for each day.
Education
Some College -
STLCC Meramec
Kirkwood, MO
Skills
Ecommerce content strategy – skilled in optimizing product listings, crafting SEO-driven content, and enhancing digital shelf presence on platforms like Amazon and various retailers across the United States and Canada
Editorial precision – skilled in writing compelling content, creative storytelling, and editing to elevate brand voice and customer engagement
Customer-centric mindset – passionate about user experience and customer satisfaction, with a knack for translating insights into impactful content
Project and time management – expert at handling multiple deadlines in fast-paced environments while maintaining quality and consistency
Cross-functional collaboration – comfortable working with various departments
Leadership and coaching – background in team coordination, training, and staff development
Analytical and problem-solving skills – adept at using data to refine strategies and solve challenges with a proactive, solution-oriented mindset
Content tools and platforms – proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Teams), Canva, SharePoint, Google Workspace, Zendesk, Bazaarvoice, Amazon Vendor Central, Shopify, AS400, and InforXA
Certification
Center For Advanced Dental Assisting – Certification of Completion