Stephanie Boehringer
Chesterfield
Summary
Dynamic Visual Merchandiser with a proven track record at Williams-Sonoma, adept at enhancing customer engagement through innovative displays and strategic product placement. Skilled in brand marketing and relationship building, I successfully increased sales by optimizing visual merchandising strategies and executing impactful seasonal promotions. Creative and adaptable, I thrive in collaborative environments.
Professional visual merchandising specialist with proven track record in creating impactful in-store displays and optimizing product presentations. Adept at fostering team collaboration, adapting to changing retail environments, and driving sales through innovative and results-focused strategies. Possesses strong skills in layout design, color coordination, and visual aesthetics, ensuring cohesive and appealing customer experience. Known for reliability, creativity, and keen eye for detail.
Overview
21
21
years of professional experience
Work History
Visual Merchandiser
Williams-Sonoma (Pottery Barn Outlet)
11.2019 - Current
- Developed and implemented seasonal visual merchandising strategies to enhance customer engagement.
- Collaborated with cross-functional teams to ensure cohesive brand presentation across product lines.
- Analyzed sales data to optimize product placement and improve visual displays' effectiveness.
- Trained and mentored junior team members on visual standards and merchandising best practices.
- Executed store layouts that maximized space utilization while maintaining aesthetic appeal.
- Led initiatives for promotional events, enhancing in-store customer experiences through creative displays.
- Maintained inventory organization and replenishment strategies to support timely merchandising updates.
- Created engaging POP displays that effectively promoted high-margin items, increasing impulse purchases from customers.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Enhanced store sales by creating visually appealing and strategically placed product displays.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Incorporated new design techniques to create innovative and eye-catching displays.
- Created visual displays to highlight new and featured products.
- Investigated current trends and innovative techniques to create unique displays.
- Increased sales through strategic placement of high-margin products at eye level and in high-traffic areas.
- Enhanced store appeal and boosted visitor engagement by designing and implementing creative window displays.
- Utilized space effectively by designing versatile display units that could be easily adapted for different products and promotions.
- Designed eye-catching endcap displays to highlight featured products or clearance items, driving additional sales opportunities throughout the store.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
- Monitored and replenished display inventory and restructured according to available stock.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Proposed new ideas and concepts to enhance merchandise displays.
Stay at Home Mom
Boehringer Home
02.2007 - 11.2018
Marketing Specialist
Kruse, Reinker & Hamilton
08.2004 - 05.2006
- Implemented customer segmentation strategies, tailoring communications for increased relevance and impact.
- Developed comprehensive marketing strategies for product launches, significantly increasing market penetration.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
- Coordinated client communications, scheduling appointments, and maintaining attorney calendars efficiently.
- Drafted legal documents, including pleadings and correspondence, streamlining office workflow processes.
- Facilitated communication between clients and legal team, fostering strong relationships and trust.
- Organized exhibits for trial presentations, contributing to well-prepared courtroom arguments.
- Monitored deadlines and action items for multiple cases simultaneously, ensuring timely completion of tasks.
Education
Bachelor in Communications - Communications
Maryville University of Saint Louis
St. Louis, MO06-1999
Skills
- Product knowledge
- Visual merchandising
- Customer service
- Creative vision
- Window displays
- Brand marketing
- Customer experience
- Seasonal displays
- Product placement
- Sales promotion
- Space planning
- Product display
- Overstock management
- Workload planning
- Store layout
- Display building
- Window design
- Merchandise flow
- Marketing
- Interior retail displays
- Seasonal promotions
- Team collaboration
- Problem-solving
- Adaptability and flexibility
- Relationship building
- Design visualization
- Placement optimization
- New display creation
- Design implementation coordination
- Pricing and signage updates
- Project coordination
- Pricing and shelf labeling
- Seasonal decor
- Interior and window display maintenance
- Originality and creativity
Timeline
Visual Merchandiser
Williams-Sonoma (Pottery Barn Outlet)
11.2019 - Current
Stay at Home Mom
Boehringer Home
02.2007 - 11.2018
Marketing Specialist
Kruse, Reinker & Hamilton
08.2004 - 05.2006
Bachelor in Communications - Communications
Maryville University of Saint Louis
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