Summary

Overview

Work History

Education

Skills

Timeline

Sarah Hall

Columbia

Summary

Dynamic marketing professional with a proven track record at Sigma Kappa Sorority, excelling in social media strategy and audience engagement. Skilled in content development and visual storytelling, I successfully led a 15-member team to enhance brand recognition and optimize marketing initiatives, driving impactful campaigns that resonate with their target audiences.

Diligent Social Media Intern with proven background in supporting social media strategy and content creation. Coordinated successful campaigns that enhanced brand engagement and audience growth. Demonstrated skills in analytics and community management.

Overview

years of professional experience

Work History

Assistant Social Media Manager

Matchbook Marketing

08.2025 - 05.2026

Collaborated with marketing team to craft attention-grabbing copy for social media advertisements.
Assisted in the development of a comprehensive social media strategy that aligned with company goals and objectives.
Boosted audience engagement through consistent posting of relevant content across multiple platforms.
Managed scheduling and publishing of daily content, ensuring consistency and timeliness in messaging.

VP of Marketing

Sigma Kappa Sorority National Headquarters

12.2024 - 12.2025

Increased brand awareness by developing and executing comprehensive marketing campaigns.
Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
Drove company branding efforts to increase market presence and brand recognition.
Managed 15-member marketing team comprised of graphic artists, Marketing Advising Administrator and marketing team.
Managed $10,000 annual marketing budget.
Developed corporate sponsorships and worked with industry thought leaders to expand public relations with brands.

Mizzou Athletics Sport Photographer

Mizzou ManEater

09.2023 - 05.2024

Digitally edited photos to enhance appearance.
Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
Edited, toned, captioned, and uploaded photographs for publication.
Took photos from different angles and perspectives to capture perfect images.
Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
Captured live action photography for NCAA Division I athletics, producing professional quality content for official Mizzou sports media and marketing channels.

Social Media Manager

Ohana Shave Ice

01.2022 - 08.2023

Managed multiple social media platforms, ensuring a consistent brand voice and message.
Boosted engagement rates with the creation of compelling and visually appealing content.
Optimized posting schedules based on platform-specific analytics to maximize content visibility.
Successfully built a loyal following by consistently sharing valuable content of a small business that resonated with our target audience.
Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Streamlined content creation processes, improving efficiency while maintaining quality standards.