Sabrina Piffaretti
Montevideo
Summary
I am a dynamic professional with extensive experience in communication, marketing management, and sales development. I approach every challenge with enthusiasm, versatility, and curiosity, and I am passionate about navigating the fast-paced business landscape where personalization, creativity, and innovation are key.
I have a proven track record in designing and executing strategic communication and marketing campaigns, along with goal-oriented sales strategies. My strengths include customer relationship management, strategic planning, and fostering institutional partnerships. I excel in communication, adaptability, and problem-solving, consistently achieving successful outcomes.
I am eager to contribute to creative, collaborative projectsthat foster professional and personal growth across various industries, embracing every challenge with energy and dedication.
Overview
9
9
years of professional experience
Work History
Customer Sales Advisor
Universidad ORT Uruguay
Montevideo
09.2022 - Current
- Identified and contacted potential customers through cold calling, email campaigns, and social media outreach.
- Execute meetings with customers to identify their needs and recommend the best products and services.
- Developed relationships with existing customers to increase sales opportunities.
- Executed cold calls, social media and other digital strategies to acquire customers.
- Maintained an up-to-date database of prospects and clients.
- Used verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Identified customer needs by asking questions and advising on best solutions.
- Generated reports on sales performance to identify areas of improvement and defined new sales initiatives.
- Prepared weekly reports on sales activity for management review.
- Monitored competitor activities and kept abreast of changes in the marketplace.
- Tracked progress against goals using CRM software programs such as Salesforce.
- Coordinated with marketing to develop strategies, communications materials, and tools that support sales development efforts.
- Responded to customer inquiries in a timely manner and followed up with customers to ensure satisfaction.
Communications and Marketing Manager
Youth for Understanding
Montevideo
09.2015 - 07.2020
- Developed and implemented comprehensive marketing strategies to create awareness of the organization's activity.
- Supervised a team of junior marketers in executing various projects.
- Worked with management team to oversee and monitor marketing strategy.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral, and sales support tools adapted to the international branding and messaging.
- Produced ideas for promotional events or activities and organized them efficiently.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Managed the design and production of promotional materials, such as websites and brochures.
- Provided strategic guidance on external communications campaigns to maximize visibility of the organization's mission and values.
- Ensured brand consistency in all internal and external communications activities.
- Cultivated relationships with key members of the media to ensure positive coverage in print, online and broadcast outlets.
Corporate Fundraiser
TECHO Uruguay
Montevideo
09.2016 - 05.2018
- Developed and implemented fundraising strategies to meet organizational goals.
- Researched potential sponsors, donors, and grant opportunities. Coordinated with prospective donors to receive corporate sponsorships and initiate matching gift campaigns to achieve funding goals.
- Formulated compelling proposals to secure funding from corporations.
- Maintained relationships with existing donors by providing updates on progress of projects funded by them.
- Collaborated with marketing team to create promotional materials for donations campaigns.
- Cultivated relationships with new prospects through networking events, personal meetings, cold-calling, and emails.
- Analyzed data related to past fundraising activities in order to improve future efforts.
- Coordinated logistics for special events related to fundraising initiatives.
- Worked with volunteers to guide fundraising activities, managed finances and strategized with board members to innovate opportunities to attract new donors.
- Developed insightful fundraising materials for newsletters and websites to attract sponsorship opportunities.
- Cultivated network of potential donors by attending events.
Education
Post-Graduate Certificate - Marketing Management
Universidad ORT Uruguay
07-2015
Bachelor of Science - Communications
Universidad Católica Del Uruguay
Motntevideot 07-2012
Some College (No Degree) - NPL Coaching
Instituto De PNL Del Uruguay
Skills
- Adaptability and Flexibility
- Strategic Planning
- Business Development
- Customer Relationship Building
- CRM software (Zoho, Salesforce)
- Inbound sales
- Client acquisition
- CRM Tracking
- Sales Support
- Lead Qualification
- Active Listening
- Metrics monitoring
- Active Listening
- Analytics reporting
- Cold-calling
- Negotiation Tactics
- Persuasive Communication
- Customer Service
- Task Prioritization
- Team Leadership
- Analytical
- Media Relations
- Content Development
- Brand Management
- Corporate Communications
- Marketing Communications
- Web Content Management
- Press Release Writing
- MS Office
- Strategic Thinking
- Self Motivation
- Interpersonal Communication
- Problem-solving abilities
- Coordinating events
- Branding
- Sponsorship management
- Website Management
- Event Planning
Languages
Spanish
First Language
English
Proficient (C2)
C2
German
Beginner (A1)
A1
Timeline
Customer Sales Advisor
Universidad ORT Uruguay
09.2022 - Current
Corporate Fundraiser
TECHO Uruguay
09.2016 - 05.2018
Communications and Marketing Manager
Youth for Understanding
09.2015 - 07.2020
Post-Graduate Certificate - Marketing Management
Universidad ORT Uruguay
Bachelor of Science - Communications
Universidad Católica Del Uruguay
Some College (No Degree) - NPL Coaching
Instituto De PNL Del Uruguay
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