Roxanne LEONG
China
Summary
Experienced Merchandiser with over 5 years in travel retail industry. Passionate about beauty. Successful in achieving company goals and meet customers needs. Excellent reputation for being detailed-oriented and diligent. Thrives under pressure and adapts to challenges with ingenuity and resilience.
Learned the best practice and insight of the art of customer service and flexibility on handling all types of situations as a cabin crew member of the best and world-class airline.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Senior Merchandiser - General Marketing
DFA (Duty Free Americas)
Macau, China
05.2021 - Current
- Orchestrated strategic marketing campaigns to enhance company visibility and to drive sales
- Increased social media engagement to attract new customers and viewers
- Partnership with other parties for extra exposures both online and offline
- Monitored competitors’ offers to adjust the marketing scheme and promotion plan accordingly
Merchandiser
DFA (Duty Free Americas)
Macau, China
11.2018 - 05.2021
- Planed and developed merchandising strategies
- Analyzed sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
- Collaborated with suppliers, distributors and analysts for negotiation
- Monitored stock movement and consider markdowns, promotions, price changes, clear outs etc.
- Coordinated with front-line and warehouse team to ensure smooth operations
Event Coordinator
MCI
Macau, China
06.2018 - 11.2018
- Created creative concepts to event completion ( including production)
- Supported follow-ups through of projects
- Supported event managers on projects and worked with various internal teams
- Managed support staff and vendor coordination to facilitate logistics during event
Cabin Crew
Qatar Airways
Doha, Qatar
08.2016 - 04.2018
- Provided 5-Star inflight service to customers
- Initiated Magical Moments inflight to special customers
- Performed cabin secure and safety
- Brand Ambassador with impeccable grooming
- Handled all different types of situation with professional and positive attitude
Marketing and Administration Internship
EF-Education First
Macau, China
07.2015 - 07.2016
- Provided pre-and post-sales services to customers
- Participated in offsite promotional activities
- Hosted special events on occasions
- Handled enquires and complaints
- Assistant to daily office operation
- Made positive contributions to team and workplace, consistently exceeding expectations
Teleprompter
The Venetian, Sands Ltd.
Macau, China
06.2014 - 10.2014
- Promoted current events to existing customers
- Explored potential customers
- Offered hotel room booking services by phone calls
Store Assistant
Victoria’s Secret
Macau, China
05.2012 - 05.2013
Education
Certificate - Visual Merchandising - Creative Ideas
Macao Institute for Tourism Studies (IFTM)
Macau, China 04.2023 - 05.2023
Bachelor of Arts - English Studies
University of Macau
Macau, China 08.2012 - 05.2016
Exchange Program - English Linguistic
Bangor University
Bangor, UK 01.2015 - 05.2015
Skills
- Retail buying
- Promotional activity planning
- Consumer trends awareness
- Professional customer service
- Sales analysis
- Negotiation
- Multitasking
- Fast leaner
- Interpersonal skills
- Detail oriented skills
Languages
Chinese (Cantonese)
Native
Chinese (Mandarin)
Native
English
Fluent
Timeline
Certificate - Visual Merchandising - Creative Ideas
Macao Institute for Tourism Studies (IFTM)
04.2023 - 05.2023
Senior Merchandiser - General Marketing
DFA (Duty Free Americas)
05.2021 - Current
Merchandiser
DFA (Duty Free Americas)
11.2018 - 05.2021
Event Coordinator
MCI
06.2018 - 11.2018
Cabin Crew
Qatar Airways
08.2016 - 04.2018
Marketing and Administration Internship
EF-Education First
07.2015 - 07.2016
Exchange Program - English Linguistic
Bangor University
01.2015 - 05.2015
Teleprompter
The Venetian, Sands Ltd.
06.2014 - 10.2014
Bachelor of Arts - English Studies
University of Macau
08.2012 - 05.2016
Store Assistant
Victoria’s Secret
05.2012 - 05.2013
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