Roxanne LEONG
China
Summary
Experienced Merchandiser with over 5 years in travel retail industry. Passionate about beauty. Successful in achieving company goals and meet customers needs. Excellent reputation for being detailed-oriented and diligent. Thrives under pressure and adapts to challenges with ingenuity and resilience.
Learned the best practice and insight of the art of customer service and flexibility on handling all types of situations as a cabin crew member of the best and world-class airline.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Senior Merchandiser - General Marketing
DFA (Duty Free Americas)
Macau , China
2021.05 - Current
- Orchestrated strategic marketing campaigns to enhance company visibility and to drive sales
- Increased social media engagement to attract new customers and viewers
- Partnership with other parties for extra exposures both online and offline
- Monitored competitors’ offers to adjust the marketing scheme and promotion plan accordingly
Merchandiser
DFA (Duty Free Americas)
Macau , China
2018.11 - 2021.05
- Planed and developed merchandising strategies
- Analyzed sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
- Collaborated with suppliers, distributors and analysts for negotiation
- Monitored stock movement and consider markdowns, promotions, price changes, clear outs etc.
- Coordinated with front-line and warehouse team to ensure smooth operations
Event Coordinator
MCI
Macau , China
2018.06 - 2018.11
- Created creative concepts to event completion ( including production)
- Supported follow-ups through of projects
- Supported event managers on projects and worked with various internal teams
- Managed support staff and vendor coordination to facilitate logistics during event
Cabin Crew
Qatar Airways
Doha , Qatar
2016.08 - 2018.04
- Provided 5-Star inflight service to customers
- Initiated Magical Moments inflight to special customers
- Performed cabin secure and safety
- Brand Ambassador with impeccable grooming
- Handled all different types of situation with professional and positive attitude
Marketing and Administration Internship
EF-Education First
Macau , China
2015.07 - 2016.07
- Provided pre-and post-sales services to customers
- Participated in offsite promotional activities
- Hosted special events on occasions
- Handled enquires and complaints
- Assistant to daily office operation
- Made positive contributions to team and workplace, consistently exceeding expectations
Teleprompter
The Venetian, Sands Ltd.
Macau , China
2014.06 - 2014.10
- Promoted current events to existing customers
- Explored potential customers
- Offered hotel room booking services by phone calls
Store Assistant
Victoria’s Secret
Macau , China
2012.05 - 2013.05
Education
Certificate - Visual Merchandising - Creative Ideas
Macao Institute for Tourism Studies (IFTM)
Macau, China 2023.04 - 2023.05
Bachelor of Arts - English Studies
University of Macau
Macau, China 2012.08 - 2016.05
Exchange Program - English Linguistic
Bangor University
Bangor, UK 2015.01 - 2015.05
Skills
- Retail buying
- Promotional activity planning
- Consumer trends awareness
- Professional customer service
- Sales analysis
- Negotiation
- Multitasking
- Fast leaner
- Interpersonal skills
- Detail oriented skills
Languages
Chinese (Cantonese)
Native
Chinese (Mandarin)
Native
English
Fluent
Timeline
Certificate - Visual Merchandising - Creative Ideas
Macao Institute for Tourism Studies (IFTM)
2023.04 - 2023.05
Senior Merchandiser - General Marketing
DFA (Duty Free Americas)
2021.05 - Current
Merchandiser
DFA (Duty Free Americas)
2018.11 - 2021.05
Event Coordinator
MCI
2018.06 - 2018.11
Cabin Crew
Qatar Airways
2016.08 - 2018.04
Marketing and Administration Internship
EF-Education First
2015.07 - 2016.07
Exchange Program - English Linguistic
Bangor University
2015.01 - 2015.05
Teleprompter
The Venetian, Sands Ltd.
2014.06 - 2014.10
Bachelor of Arts - English Studies
University of Macau
2012.08 - 2016.05
Store Assistant
Victoria’s Secret
2012.05 - 2013.05
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