Roderick Perkins
Blue Springs
Summary
Dynamic sales and management leader with over 15 years of experience in the diagnostic testing, and medical devices sectors, recognized for revitalizing underperforming territories and cultivating high-performance teams. Proven track record of consistently exceeding revenue goals through strategic planning and consultative sales techniques. Skilled in fostering cross-functional collaboration to drive business growth and enhance operational efficiency. Committed to leveraging industry insights and innovative approaches to achieve exceptional results.
Overview
29
29
years of professional experience
Work History
Transplant Account Director
CareDx
04.2021 - 12.2025
- Orchestrated cross-functional teams to deliver integrated clinical solutions and drive account expansion
- Led strategic account management initiatives to enhance client satisfaction and retention.
- Developed and executed targeted marketing strategies to drive sales growth across key accounts.
Transplant Account Manager
CareDx
04.2021 - 12.2025
- Presented clinical abstracts to key opinion leaders and consistently exceeded quota
- Managed cross-functional teams to ensure seamless delivery of services and solutions for clients.
- Honored as 2022 Cardiothoracic MVP for outstanding sales performance
- Developed and implemented tailored account strategies to enhance client satisfaction and retention.
Central Region Sales Director
CareDx
04.2021 - 12.2025
- Built and led a new 10-state region, recruiting and mentoring Transplant Account Managers to accelerate market entry and growth
- Engineered a turnaround in Texas, reversing a -25% YoY decline to +8% growth through targeted sales strategies and revitalization of key transplant accounts
- Developed and executed strategic plans for rapid territory expansion and market penetration
- Led cross-functional teams to optimize operational efficiency and improve customer satisfaction metrics.
Regional Sales Director
Z-Medica
10.2018 - 04.2021
- Drove territory expansion for QuikClot hemostatic devices across five states
- Achieved 100% of quota and earned Presidents Club honors
- Developed and executed regional sales strategies to drive market growth and enhance customer engagement.
- Led cross-functional teams to streamline operations, improving sales processes and customer service delivery.
OR1 Capital Sales Representative
Karl Storz Endoscopy
11.2017 - 10.2018
- Led sales of advanced endoscopy and video integration solutions
- Designed OR plans for hospital executives and grew pipeline from $5M to $13M
- Developed strong relationships with healthcare professionals to drive product adoption and sales growth.
- Conducted in-depth product demonstrations to effectively showcase endoscopic solutions to clients.
Capital Equipment Sales Specialist
BK Ultrasound
12.2015 - 11.2017
- Built a six-state territory from the ground up
- Developed key relationships with healthcare professionals to drive capital equipment sales growth.
- Conducted in-depth product demonstrations to effectively showcase ultrasound capabilities and features.
District Manager
Applied Medical
03.2011 - 12.2015
- Managed a four-state district with 10 direct reports
- Led regional sales strategy to enhance market penetration and customer engagement.
- Directed cross-functional teams to ensure compliance with regulatory standards and product quality.
Territory Manager
Applied Medical
01.2011 - 01.2013
- Doubled revenue in 18 months, ranked #6 nationally for growth, and earned Presidents Club honors
- Developed and executed territory sales strategies to enhance market penetration.
- Collaborated with cross-functional teams to ensure alignment with corporate objectives.
Medical Sales Representative
Nova Quest
06.2008 - 11.2010
- Ranked #1 in Midwest and received Presidents Club recognition
- Launched 2 new Formulary Products to Cholesterol and Thyroid market
- Developed and maintained strong relationships with healthcare professionals to promote product line effectively.
- Conducted detailed product presentations and demonstrations to educate clients on new offerings.
Area Sales Manager
Enterprise Rent-A-Car
05.1997 - 06.2008
- Managed 11 direct reports, promoted four to senior roles
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Earned five National Gold Awards
- Led sales initiatives to achieve regional revenue growth and market share expansion.
Education
Bachelor of Arts - Communications
Park University
Parkville, MO01.1997
Skills
- Sales leadership skills
- Regional market expansion
- Recruitment expertise
- Coaching expertise
- Expertise in clinical sales strategies
- Strategic account management
- Conference leadership
- Revenue optimization through data analysis
Accomplishments
- Collaborated with cross functional partners in the development of expanded Texas Regions.
- Supervised team of 11 staff members.
- Achieved +8% YOY growth in Texas by team expansion and patient centric product focus.
- Hired and trained 4 future leaders
Languages
English
Native or Bilingual
Timeline
Transplant Account Director
CareDx
04.2021 - 12.2025
Central Region Sales Director
CareDx
04.2021 - 12.2025
Transplant Account Manager
CareDx
04.2021 - 12.2025
Regional Sales Director
Z-Medica
10.2018 - 04.2021
OR1 Capital Sales Representative
Karl Storz Endoscopy
11.2017 - 10.2018
Capital Equipment Sales Specialist
BK Ultrasound
12.2015 - 11.2017
District Manager
Applied Medical
03.2011 - 12.2015
Territory Manager
Applied Medical
01.2011 - 01.2013
Medical Sales Representative
Nova Quest
06.2008 - 11.2010
Area Sales Manager
Enterprise Rent-A-Car
05.1997 - 06.2008
Bachelor of Arts - Communications
Park University
Leadership Philosophy
- Empower teams through mentorship, open communication, and autonomy
- Foster a culture of accountability and lead by example
- Prioritize strategic vision and data-driven decision-making
- Encourage collaborative problem-solving and celebrate achievements
- Cultivate resilience and motivation by learning from challenges
- Ensure every team member understands their impact on organizational success
Sales Management Competencies
- Regional Market Development & Turnaround Strategies
- Talent Acquisition, Coaching & Succession Planning
- Advanced Clinical Sales Methodologies
- Strategic Account Penetration & Retention
- Conference Leadership & Brand Representation
- Data-Driven Revenue Optimization
Personal Information
Title: Central Region Sales Director