Nick Welch
Kansas City
Summary
Product Manager who helped scale a transportation marketplace from $1M to $11M in monthly revenue. Experienced in innovative tech solutions, roadmap ownership, and cross-functional collaboration that drives measurable business outcomes.
Overview
10
10
years of professional experience
Work History
Product Manager
OPENLANE (formerly BacklotCars)
Kansas City
07.2018 - Current
- Second product hire who helped scale the company from startup phase to $425M acquisition.
- Owned the transportation product line, driving revenue growth from $1M to $11M per month through scalable product and process improvements.
- Designed and iterated on a dynamic transport pricing mechanism, enabling key stakeholders to adjust dials on the fly, increasing departmental profit margin from 11% to 30%.
- Led product initiatives that supported the company’s nationwide expansion, scaling operations from 3K to 22K vehicle moves per month while maintaining quality and speed.
- Partnered cross-functionally with engineering, operations, and business teams to deliver features that optimized attach rate, quote accuracy, and user satisfaction.
- Owned the product roadmap and drove strategy aligning transportation goals with marketplace growth.
Creative Director
Mr. Davis
Kansas City
01.2016 - 06.2018
- Directed brand, e-commerce UX, and digital marketing strategy for a fast-growing apparel startup.
- Oversaw creative production including product photography, campaign development, and visual identity.
- Collaborated with developers to enhance site experience and drive conversion.
- Built cross-channel creative systems that reinforced brand consistency and customer trust.
Education
Certificate - User Experience Design
CareerFoundry
01-2018
Bachelor of Science - Theology
Manhattan Christian College
Manhattan, KS05-2009
Skills
- Product roadmap
- Dynamic pricing
- User experience
- Cross-functional collaboration
- Data-driven decision making
- Customer feedback
- Effective communication
- Shortcut, Linear, SQL, DOMO, Figma, Split (A/B Testing), Loom
Affiliations
Mentor, Foster Care Community — 2016–Present
Support and mentor other foster parents, drawing on 8+ years of personal experience to provide guidance, encouragement, and practical resources.
Support and mentor other foster parents, drawing on 8+ years of personal experience to provide guidance, encouragement, and practical resources.
Timeline
Product Manager
OPENLANE (formerly BacklotCars)
07.2018 - Current
Creative Director
Mr. Davis
01.2016 - 06.2018
Certificate - User Experience Design
CareerFoundry
Bachelor of Science - Theology
Manhattan Christian College