Munib Ali
Kansas City
Summary
Dynamic Brand Manager with a proven track record at Mazrood, driving over $5 million in revenue through innovative digital marketing strategies and effective team leadership. Expert in Shopify and data analysis, I excel in optimizing campaigns and enhancing brand engagement, consistently delivering results that align with company objectives.
Overview
8
8
years of professional experience
Work History
Brand Manager
Mazrood
02.2023 - Current
- Launched and led multiple seasonal collections (SS24, FW24, SS25, FW25), resulting in over $5 million in total revenue.
- Developed social media strategy that enhanced brand engagement by 29% via targeted campaigns and ambassador recruitment.
- Oversaw product launches and marketing campaigns, aligning initiatives with company objectives to boost market presence.
- Led Meta ad campaigns, achieving 3.5x ROAS and a 41% sales increase over six months.
- Managed paid ad budget of 15,000 SAR across acquisition and retargeting campaigns.
- Optimized campaigns based on CPA, CTR, and LTV utilizing performance dashboards and Google Analytics.
- Managed Mazrood’s full Shopify store setup, theme customizations, app integrations, and product uploads, ensuring a smooth shopping experience across desktop and mobile.
Sales Manager
Dr.s' Lounge
05.2022 - 04.2023
- Managed and motivated a team of 30+ sales representatives across multiple markets, increasing productivity and store efficiency.
- Developed and implemented sales strategies to significantly increase market share and profitability through data-driven decision-making.
- Trained staff on proper cash handling procedures, ensuring accurate daily deposits and financial reconciliations.
Retail Manager
Saudi Esports Federation
11.2022 - 02.2023
- Enhanced team product knowledge, leading to increased store sales by implementing effective training and knowledge sharing.
- Analyzed sales figures to identify areas for improvement, resulting in optimized operations and performance enhancement.
- Regularly assessed sales floor operations, improving daily operational efficiency and customer service standards.
Store Manager
Proud Angeles
05.2021 - 10.2022
- Implemented visual merchandising strategies to enhance customer experience and sales, managed sales targets and budgets to drive team performance, and updated store pricing and merchandising for promotions, effectively managing inventory and sales campaigns for peak performance.
Store Manager
Dr.s' Lounge
10.2018 - 10.2021
- Achieved 30% sales growth in six months through strategic leadership and initiatives, while supervising staff development and improving sales and inventory preparedness.
- Managed comprehensive reports for HR, accounting, and loss prevention to ensure operational efficiency and compliance, leading to improved store performance and customer satisfaction.
Assistant Store Manager
Dr.s' Lounge
06.2017 - 10.2018
- Managed day-to-day operations, including scheduling shifts, assigning tasks, and supervising cash handling processes to ensure accurate transactions, while efficiently resolving customer complaints to maintain excellent customer service.
Education
High School Diploma -
Olaya High School
Riyadh04-2015
Skills
- Shopify Expert
- Content creation
- Team Leadership
- Search Engine Optimization
- Lead Generation
- Digital Marketing Strategy
- Strategic Planning
- Data Analysis
- Market research
- Product Management
- Creative problem solving
- Effective communication
Languages
- Arabic, Native
- English, Fluent
Websites
Website Portfolio And Profiles
- Linkedin Profile
- Mazrood
- Dr.s' Lounge
Languages
English
Professional
Arabic
Native/ Bilingual
Timeline
Brand Manager
Mazrood
02.2023 - Current
Retail Manager
Saudi Esports Federation
11.2022 - 02.2023
Sales Manager
Dr.s' Lounge
05.2022 - 04.2023
Store Manager
Proud Angeles
05.2021 - 10.2022
Store Manager
Dr.s' Lounge
10.2018 - 10.2021
Assistant Store Manager
Dr.s' Lounge
06.2017 - 10.2018
High School Diploma -
Olaya High School
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