Mollie Crawford
Springfield
Summary
Results-oriented marketing leader with a proven track record of elevating brand visibility and revenue through strategic digital marketing initiatives. Spearheaded a comprehensive rebrand and the launch of an engaging website, resulting in substantial increases in guest inquiries and enhanced business success.
Overview
17
17
years of professional experience
Work History
Director of Sales & Marketing
The Keeter Center at College of the Ozarks
Branson
07.2021 - Current
- Collaborated with executive leadership team at The Keeter Center to optimize top-line revenue strategies and enhance organizational culture.
- Developed strategy for group sales and special events management to enhance event success and guest experience.
- Implemented successful rebrand, creating comprehensive branding guidelines for The Keeter Center.
- Expanded reach and visibility through strategic digital and social media marketing initiatives.
- Launched new website to increase digital engagement and drive guest inquiries.
- Produced visitor guide to maximize onsite attendance of 200,000 to 300,000 visitors yearly.
Sales & Marketing Manager
The Keeter Center at College of the Ozarks
Branson
12.2017 - 07.2021
- Directed marketing and sales strategies that contributed to business growth.
- Maximized revenue streams through oversight of group room bookings and event sales.
- Executed brand and reputation management initiatives to enhance market presence.
- Managed social media strategy, website content, and SEO performance.
- Oversaw photography, food styling, and art direction for marketing campaigns.
Regional Event Sales Director
Andy B's
Tulsa
03.2016 - 11.2017
- Developed marketing strategies for corporate, social, and group events, increasing engagement and client satisfaction.
- Directed regional sales operations across two markets.
- Coached and managed team of 7 sales representatives, enhancing their sales techniques and performance.
- Streamlined revenue management and sales forecasting processes to improve accuracy and responsiveness.
Event Sales Manager
University Plaza Hotel & Convention Center / Springfield Expo Center
Springfield
01.2012 - 03.2016
- Organized and managed corporate and social events to foster client engagement and enhance brand visibility.
- Managed key client accounts, conducted sales forecasting, and executed prospecting strategies to secure new business.
- Cultivated long-term client relationships, resulting in increased repeat business and client loyalty.
Co-Owner
Ben's On The Square Coffee
Ozark
01.2012 - 10.2014
- Coordinated marketing campaigns, developed menu, and analyzed food costing to enhance profitability.
- Led recruiting, team management, and HR functions to build a cohesive and skilled workforce.
- Designed interior space and delivered exceptional customer service to create a welcoming atmosphere.
Sales & Catering Coordinator
Holiday Inn Hotel & Suites
Springfield
06.2009 - 01.2012
- Developed comprehensive event plans, tailoring experiences to client specifications.
- Managed IHG brand sales expectations, ensuring alignment with corporate and social client needs.
- Represented hotel at marketing trade shows, promoting services and building client relationships.
Education
MBA - Business Administration
Quantic School of Business & Technology
Remote01-2025
B.S. - Hospitality and Restaurant Administration
Missouri State University
Springfield05-2008
Skills
- Revenue generation and marketing leadership
- Brand strategy and management
- Digital marketing and social media
- SEO and website management
- Market analysis
- Digital marketing
- Strategic planning
- Team leadership
Hobbies and Interests
- Traveling
- The arts (ballet)
- Community service
Leadership and Volunteer Experience
- Committee Secretary, C of O Cares Committee
- Co-Chair, Branson Lakes Leadership Meetings & Conventions Committee (2025)
- Member, Campus Theme Committee, College of the Ozarks
- Participant, United WE Women's Leadership Cohort, Southwest Missouri (Fall 2025)
Accomplishments
- Addy Awards Judges Choice - The Bluff House Video Campaign, Executive Producer
Timeline
Director of Sales & Marketing
The Keeter Center at College of the Ozarks
07.2021 - Current
Sales & Marketing Manager
The Keeter Center at College of the Ozarks
12.2017 - 07.2021
Regional Event Sales Director
Andy B's
03.2016 - 11.2017
Event Sales Manager
University Plaza Hotel & Convention Center / Springfield Expo Center
01.2012 - 03.2016
Co-Owner
Ben's On The Square Coffee
01.2012 - 10.2014
Sales & Catering Coordinator
Holiday Inn Hotel & Suites
06.2009 - 01.2012
MBA - Business Administration
Quantic School of Business & Technology
B.S. - Hospitality and Restaurant Administration
Missouri State University