MICHELLE THEODORE
St Louis
Summary
Strategic and accomplished entertainment publicist with 15+ years of experience driving national publicity campaigns for major studio films. Recognized for securing high-impact media placements, building influential industry relationships, and executing high-profile events from press junkets to global premieres. Known for creative campaign ideation, seamless talent management, and delivering measurable visibility across broadcast, digital, and print platforms.
Overview
16
16
years of professional experience
Work History
Senior Publicist
Paramount Pictures
Hollywood, CA
01.2013 - Current
- Develop and execute comprehensive national publicity campaigns for major motion picture releases.
- Cultivate and maintain strong relationships with top-tier media outlets across broadcast, print, and digital platforms.
- Secure high-profile coverage across talk shows, sports networks, national publications, and entertainment platforms.
- Generate innovative publicity opportunities to maximize exposure and drive viral engagement.
- Manage all aspects of on-set press visits, coordinating with producers, talent representatives, and production teams.
- Serve as liaison between filmmakers, talent, and representatives throughout campaign lifecycle.
- Oversee logistics for press days, global premieres, film festivals, conventions, and special events.
- Lead cross-functional teams and manage external consultants in New York and Los Angeles.
National Publicity Coordinator
Paramount Pictures
Hollywood, CA
01.2012 - 01.2013
- Negotiated rates and managed invoicing for hair, makeup, and styling teams.
- Monitored and distributed media coverage across platforms.
- Coordinated press set visits, screenings, and media training initiatives.
- Managed complex talent schedules for interviews, appearances, and press tours.
National Publicity Administrative Assistant
Paramount Pictures
Hollywood, CA
01.2010 - 01.2012
- Supported publicity team in executing press junkets, premieres, and special events.
- Maintained press databases, RSVP lists, and screening logistics.
- Managed purchase orders, calendars, and reporting systems using SAP.
Education
Bachelor of Science - Journalism, Strategic Communications
University of Kansas
Lawrence, KSSkills
- Media Relations & Press Strategy
- Talent Relations & Event Management
- Publicity Campaign Development
- Press Junkets, Premieres & Film Festivals
- Strategic Communications
- Digital & Social Media Strategy
Honors And Affiliations
- Publicist of the Year
- National Executive Board Alternate
Timeline
Senior Publicist
Paramount Pictures
01.2013 - Current
National Publicity Coordinator
Paramount Pictures
01.2012 - 01.2013
National Publicity Administrative Assistant
Paramount Pictures
01.2010 - 01.2012
Bachelor of Science - Journalism, Strategic Communications
University of Kansas