Summary
Overview
Work History
Education
Skills
Websites
Previous Professional Experiences
Timeline
Generic

MICHELE HOEFT

O’Fallon

Summary

Proven & successful senior executive with 20+ years’ experience in sales leadership & marketing & communication strategy development including sales funnel management, sales training, brand development, content planning, digital execution, advertising planning & crisis management. Skilled relationship builder with several national awards for corporate sales & revenue growth. Significant leadership & management experience including cross-functional/matrixed team leadership, operational re-organization & business development. Fiscally responsible leader with extensive background in change management & personnel growth & development.

Overview

15
15
years of professional experience

Work History

Vice President, Sales & Marketing

University of Health Sciences and Pharmacy in St. Louis
12.2021 - Current
  • Member of senior leadership team, managing all functions driving revenue growth, through enrollment sales, marketing and athletics.
  • Responsibilities include organizational structure & management of five departments with oversight of $7+ million-dollar expense budget and $30+ million in sales.
  • Management of growth strategy through marketing & communication leadership, sales team funnel management, & leading a cross-functional team of 80 employees.
  • Spearheaded first-ever strategic, audience centric, omni-channel approach for the university, driving consistent year-over-year sales funnel growth of an average of 25% with 40% growth in most recent year.
  • Cultivated expansion of revenue operations through athletics with an increase in revenue by 50%.
  • Re-structure of all sales & marketing teams resulting in operational efficiency & a 40% growth in undergrad enrollment while also growing the most critical revenue line, pharmacy enrollment.
  • Increased conversion in sales funnel by 10% through strategic CRM management & sales training.
  • Increased team engagement & maintained a flat expense budget year-over-year while growing revenue.

Vice President, Marketing & Communications

Allegro Senior Living/Allegro Management Company
12.2020 - 12.2021
  • Senior member of leadership team responsible for strategic vision & implementation of marketing planning, advertising, lead generation, internal & external communications & brand equity.
  • Management of five brands, 19+ community plans & $5+ million-dollar expense budget & $100 million in revenue.
  • Responsible for budget creation & management, team structure & growth, agency management & operational strategy with sales leadership.
  • Built first- ever online analytics dashboard allowing for proactive marketing management.
  • Created new CRM and digital campaigns for communities, creating an increase in sales by 20%.
  • Re-structured internal team & external agencies, including on-boarding & off-boarding.
  • Managed strategic re-building of HubSpot, CRM & website integration to further customer lead gen & nurturing.
  • Created first internal sales & marketing training for entire company.

Caregiver for Family Member

09.2019 - 08.2020
  • My mother fell ill in the early fall of 2019 & required full-time care, which I was blessed with the choice & ability to do.
  • This time provided me with an even stronger ability to make hard decisions while growing my interpersonal skills.

Vice President, Marketing & Communications

Fontbonne University
02.2018 - 05.2019
  • Senior leader responsible for all marketing, communications & strategic planning including organization rebranding & reputation growth.
  • Management of internal & external communication & content strategies, advertising planning & execution, digital & CRM strategy, earned media & crisis communication.
  • Responsible for multi-functional budgets, revenue growth, personnel growth & university operational leadership.
  • Effectively rebranded the university with an overhaul of brand positioning, research, creative & storytelling.
  • Restructured audience segmenting & advertising planning resulting in an Omni-channel approach.
  • Management of rebuilding of entire website & CRM platform to meet best practices & drive revenue.
  • Created analytics dashboard providing real-time results thus allowing for proactive strategic moves.
  • Created & implemented an internal communication strategy including digital elements & analytics.

Executive Director, Marketing & Foundation

Christian Hospital, BJC Healthcare
08.2012 - 02.2018
  • Responsible for the strategic leadership & direction of all hospital marketing, advertising & communication strategies & execution, including branding, content planning, digital & CRM strategy, service line growth, employee engagement, community outreach & partnerships, charitable giving & media relations.
  • Management of multi-million-dollar budget, contribution margin growth plans & organizational personnel re-design.
  • Management of hospital foundation including branding, campaign management, fund development, board development & staffing growth from 2012-2016.
  • Responsible for decision to re-image hospital & positioning through reputation management.
  • Increased consumer top-of-mind awareness & preference metrics by 169% as measured by quarterly surveys.
  • Initiated first automation marketing campaigns & digital advertising strategy & metric delivery dashboards.
  • Achieved incremental financial growth goals in service lines, including cardiology, orthopedics & general surgery.
  • Successfully responsible for the management & growth of new foundation, increasing revenue by 500%.

Director of Alumni & Constituent Relations, School of Medicine

Washington University in St. Louis
10.2010 - 08.2012
  • Management of all marketing, digital & communication plans.
  • Responsible for development & implementation of a comprehensive communication program designed to increase constituent relationships.
  • Senior member of multi-billion-dollar campaign team.
  • Leader in branding the School of Medicine among the top five medical schools in the country.
  • Fiscally responsible for expense budgeting & forecasting as well as personnel management.
  • Increased alumni participation in philanthropic giving by 5%; Management of largest alumni reunion in 10 years.
  • Successfully re-branded WashU School of Medicine alumni communication; including creation of website.

Education

B.S. - BUSINESS ADMINISTRATION, concentration in MARKETING

Southeast Missouri State University

Skills

  • Strategic Planning
  • Marketing & Branding Leadership
  • B2B Sales Leadership
  • DTC Sales Leadership
  • Revenue Growth Strategies
  • Communication Strategy
  • Operational Re-Organization
  • Change Management
  • Brand Equity/Reputation Leader
  • Personnel Growth
  • CRM Management
  • Public Relations & Crisis Media
  • Budget & Financial Management

Previous Professional Experiences

  • Director of Marketing & Development, TouchPoint Autism Services (Now Easter Seals of Missouri)
  • Marketing Manager, West Region, U.S. Cellular
  • Director of Sales, Corporate Alliances, Six Flags Theme Parks/Six Flags St. Louis
  • Campaign Director, Senior Campaign Director, The Leukemia & Lymphoma Society
  • Manager, Donor Events, The National Multiple Sclerosis Society, Maryland Chapter

Timeline

Vice President, Sales & Marketing

University of Health Sciences and Pharmacy in St. Louis
12.2021 - Current

Vice President, Marketing & Communications

Allegro Senior Living/Allegro Management Company
12.2020 - 12.2021

Caregiver for Family Member

09.2019 - 08.2020

Vice President, Marketing & Communications

Fontbonne University
02.2018 - 05.2019

Executive Director, Marketing & Foundation

Christian Hospital, BJC Healthcare
08.2012 - 02.2018

Director of Alumni & Constituent Relations, School of Medicine

Washington University in St. Louis
10.2010 - 08.2012

B.S. - BUSINESS ADMINISTRATION, concentration in MARKETING

Southeast Missouri State University

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