Summary
Overview
Work History
Education
Skills
Timeline
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Michael Carroll

Kansas City

Summary

Goal-oriented student-athlete with a strong background in marketing and digital strategy. Successfully balanced the demands of collegiate athletics and academics, leading to a passion for digital marketing. Skilled in online store creation, content growth strategy, and social media management. Managed freelance marketing projects to expand creators' online presence. Hands-on experience in customer-facing roles such as bartending, lifeguard management, and DJing, enhancing communication, leadership, and problem-solving skills. Eager to contribute marketing knowledge and dynamic skill set to a fast-paced, growth-oriented environment.

Overview

6
6
years of professional experience

Work History

Bartender

Mueller's Locker Room
08.2024 - Current
  • Managed peak Saturday night shifts, ensuring smooth operations and high-volume service during 8-10 hour shifts
  • Consistently led the bartending staff in tips during busy shifts, reflecting strong customer service and efficiency in a high-pressure environment
  • Organized DJ events that boosted Saturday sales and strengthened the brand's reputation, among the college community, a key driver of revenue

Athlete Brand Partnerships Intern

Shmeel Talent
05.2024 - 08.2024
  • Researched and identified potential brands for athletes represented by the startup, focusing on aligning partnerships with their personal image and market appeal
  • Secured hard-to-find contacts by navigating gatekeepers and ensuring successful outreach, then handed off qualified leads to managers for further negotiation
  • Led the intern team in amount of established connections and new brand opportunities

Independent Social Media Strategist

Twitch.tv/Kick.tv
07.2023 - 06.2024
  • Transformed 4-6 hours of raw streaming content into engaging daily clips optimized for algorithm performance and increased audience retention
  • Strategically created clips to maximize watch time and funnel viewers back to the original content, significantly boosting creator engagement
  • Achieved over 3 million views in just two months by managing daily content for 'RiceGum,' driving exponential growth in audience reach

Lifeguard Manager

Canyon Gate Country Club
05.2022 - 08.2023
  • Selected to supervise and lead a team of five lifeguards, guiding them through the process of earning Red Cross certification
  • Maintained a pool record low with zero violations during two years as manager, ensuring a secure and safe environment
  • Increased attendance at kids' camps and member events by creating a fun, engaging atmosphere that encouraged kids to invite friends and family

Website/Online Store Developer

Clean Life
05.2019 - 11.2019
  • Developed and launched a Shopify store for a startup clean living clothing brand, providing training to business owners for ongoing management
  • Photographed and edited product images, created visually appealing graphics, and optimized the store design for accessibility to cater to a less tech-savvy customer base
  • Strategized the online store experience to drive sales, resulting in a 100% sell-out of the brand's first release within three weeks

Education

Bachelor of Arts - Marketing

Benedictine College
Atchison, KS
05.2025

Skills

  • Adobe Creative Suite
  • Photoshop
  • Digital marketing techniques
  • Lightroom
  • Social media management
  • Algorithm & Content strategy
  • Search Engine Optimization
  • Email Marketing
  • Automation

Timeline

Bartender

Mueller's Locker Room
08.2024 - Current

Athlete Brand Partnerships Intern

Shmeel Talent
05.2024 - 08.2024

Independent Social Media Strategist

Twitch.tv/Kick.tv
07.2023 - 06.2024

Lifeguard Manager

Canyon Gate Country Club
05.2022 - 08.2023

Website/Online Store Developer

Clean Life
05.2019 - 11.2019

Bachelor of Arts - Marketing

Benedictine College

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Michael Carroll