Melissa E. Russell
St. Louis
Summary
Revenue leader with a strong track record of driving growth across healthcare sectors. Expertise in managing full sales lifecycles, building impactful partnerships, and mentoring cross-functional teams to exceed quotas and enhance organizational effectiveness.
Overview
24
24
years of professional experience
Work History
Area Vice President, Business Development
CareCentrix
05.2024 - Current
- Leads revenue growth across Commercial and Medicare Advantage plans, employer groups, and ACOs.
- Manage full sales lifecycle: prospecting, outreach, pitch development, pricing, pipeline management, and deal execution.
- Expanded market presence through conferences, targeted campaigns, and strategic partnerships while maintaining disciplined Salesforce operations.
- Collaborated with medical economics, product, marketing, and executive leadership to refine offerings and support implementation strategies.
- Oversaw internal sales deliverables with detailed follow‑up on high‑volume information and claims data to ensure accuracy and timeliness.
Vice President of Sales
Wellth, Inc.
05.2022 - 12.2023
- Secured two major logos with 4th largest health insurer, directly influencing Series B funding.
- Developed and executed strategic sales plans, driving new revenue and expanding key partnerships.
- Owned the largest book of business across national health plans, PBMs, and providers (Commercial, MA, Medicaid).
- Mentored commercial team members, enhancing cross‑functional collaboration and team effectiveness.
- Founded Wellth’s first employee resource group for women in the workplace.
Major Account Sales Executive
HMS Eliza
03.2016 - 07.2019
- Partnered with senior management and represented the implementation team throughout the initial client introduction, sales and negotiation process.
- Led and directed Implementation Project Managers across all sites in new client setup, large group add activities, leadership training, and personal development.
- Implemented and communicated corporate initiatives and processes within Sales & Account Management Operations.
- Facilitated process improvements and total quality management initiatives, enhancing customer satisfaction.
- Actively participated in cross-functional initiatives that supported global implementation processes and procedures.
- Established and communicated the annual strategic work plan goals and budgets for implementation.
- Founded the Express Scripts Parenting Network and co-chaired the Communications & Marketing Committee for the Women’s Employee Resource Group.
Implementation Director, Sales & Account Management Operations
Express Scripts
04.2014 - 03.2016
- Represented implementation in sales process and senior-level negotiations to ensure alignment with client needs.
- Led implementation project managers to streamline new client onboarding across multiple lines of business.
- Implemented process improvements and quality initiatives, resulting in enhanced customer satisfaction.
- Created the Express Scripts Parenting Network to enhance employee engagement.
Assisted Living Administrator
Delmar Gardens
06.2009 - 03.2014
- Oversaw daily operations of 64 employees across business management, dining services, housekeeping, maintenance, administrative, social recreation, and assisted living departments.
- Led the company from negative growth to profitability.
- Conducted budget planning, analyzed profit and loss statements, and managed daily resource allocation for operational efficiency.
- Planned, developed, organized, implemented, evaluated and directed marketing strategies that increased census by 10%, well above industry standards.
- Strengthened public image and brand awareness of Garden Villas North through new business development, community outreach, and networking.
- Instrumental in complete turnaround of under-performing department head leaders; set higher expectations and instituted individual and team accountability.
- Honored with the 'Thirty Leaders in Their Thirties' award in 2013, highlighting significant professional achievements.
- Other positions held at Delmar Gardens Enterprises: Assistant Director at Garden Villas of O’Fallon
Healthcare Account Executive
Tech Electronics
02.2005 - 05.2009
- Consistently performed at 150% of 1M+ quota.
- Grew Tech Electronics' largest client, Delmar Gardens Enterprises, by enhancing service delivery and fostering strong client relationships.
- Identified and secured sales opportunities in Acute Care and Long Term Care Markets for system categories including voice & data, CCTV, A/V & sound, access control, nurse/resident call, fire alarm, intercom, and infant abduction/patient wandering.
- Designed and estimated nurse call, patient wandering/infant abduction systems, and telephone systems, contributing to project success and client satisfaction.
- Representative of Tech Electronics at seminars and trade shows for the Missouri Hospital Association, Missouri Healthcare Association and Missouri Association of Homes for the Aging.
Account Executive
CreveCor Mortgage
Houston
12.2003 - 01.2005
- 125% of quota in a brand-new market to CreveCor Mortgage.
- Established relationships with mortgage brokers, loan officers, and processors, fostering long-lasting partnerships.
- Promoted sales of wholesale residential lending rates to mortgage brokers in Houston, TX, enhancing broker engagement.
- Extensive product knowledge of three major Lenders: GMAC, HFC, and Countrywide.
- Monitored daily changes in interest rates and lending laws.
Account Executive
Marietta FiberNet
Metro Atlanta
09.2002 - 11.2003
- Achieved 308% of a $2M quota, ranking among the highest performers in company history.
- Achieved a significant milestone by securing Marietta FiberNet's largest client, which strengthened market position.
- Built and managed a robust sales funnel of new prospects and selling agents, identifying add-on opportunities to support sustained growth.
- Designed and executed marketing and sales campaigns for local and long-distance services, optical Ethernet, dedicated internet access, and collocation solutions, increasing market visibility across Metro Atlanta.
- Specialized in service-delivery processes that ensured clean orders and accurate conversions, enhancing customer onboarding experience.
Education
Associate Degree - Networking & Micro‑Computers
Jefferson College
Skills
- Sales development
- Revenue strategies
- Sales forecasting
- Market expansion
- Strategic partnerships
- CRM analytics
- Customer relationship management
Community Service
- Autism Speaks
- SSM Rehab Foundation Marathon Team
- Apraxia Awareness
- Diabetes Association Walk Committee
Timeline
Area Vice President, Business Development
CareCentrix
05.2024 - Current
Vice President of Sales
Wellth, Inc.
05.2022 - 12.2023
Major Account Sales Executive
HMS Eliza
03.2016 - 07.2019
Implementation Director, Sales & Account Management Operations
Express Scripts
04.2014 - 03.2016
Assisted Living Administrator
Delmar Gardens
06.2009 - 03.2014
Healthcare Account Executive
Tech Electronics
02.2005 - 05.2009
Account Executive
CreveCor Mortgage
12.2003 - 01.2005
Account Executive
Marietta FiberNet
09.2002 - 11.2003
Associate Degree - Networking & Micro‑Computers
Jefferson College