Megan Moglia

Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

• Secured and managed key partnerships that advanced marketing analytic and segmentation capabilities that resulted in improved marketing spend efficiency and reach. The average new client asset size has increased by 20%.
• Defined the firm's measurement framework which resulted in a strategic focus on client growth. This focus has been a key enabler to the firm's focus on defining growth opportunities through the lens of client segments. Established and enabled a monthly and quarterly business review cadence for executives.
• Pioneering the establishment of Experience measurement for the firm, resulting in new ways of working and successes such as reducing the client onboard time by 10 days.
• Established the firm's Voice of the Client capability across 19,000 branches and 5 million clients, defining client success metrics and benchmarks for the firm and branch teams. Currently developing the firm's Voice of Branch capability.
• Managed an approximate $5M in insight budget and oversee a team of 25 associates to ensure optimal use of resources.

• Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
• Collaborated with executive leadership team members on short and long-term strategic planning that ensured sustainable success for the company.
• Developed measurement tools, dashboards and reports to track customer metrics, analyze industry and competitor trends and effectiveness of business performance.
• Managed direct reports and cross functional analytic teams across a variety of capabilities including: Personalization, Marketing, Customer Experience and Loyalty, Digital, and Data and Segmentation attributes.

• Lead the development of Kroger’s CX and loyalty strategy by understanding current customer engagement, customer needs and the effectiveness of customer facing investment strategy.
• Created new capabilities to define unmet customer needs by combining research and behavioral analysis resulting in personas, journey maps and experience prioritization for strategic planning.
• Focused the Kroger on key customer experiences around “What’s for Dinner” by developing a compelling customer and business case worth $4+ billion by 2025 – Resulted in Kroger purchasing HomeChef.
• Led team that built the business case for a market 1:1 communication test delivering product offers to customers based on their needs vs merchandising/CPG business plans – Worth $600M annually and proved the potential through an in-market test resulting in positive purchase behavior and sentiment.
• Manage the development of Kroger’s personalization strategy including defining measurement, science, customer touch-point requirements and managing $30M in software development expense.

• Accountable for developing the price and promotion solution roadmap for $100+ billion retailer. Customer based solutions led to Kroger surpassing Walmart in price perception.
• Led the strategy and framework for balancing category price and promotion investment at an item level - Solution has become a best practice standard for 84.51/dunnhumby and Kroger merchandising.
• Responsible for requirements and integration of price and promotion optimization software.
• Provide direction on Kroger’s annual price investment of ~$200 million.
• Performance led to an in-role promotion, more than doubling the number of direct reports and expanded expectations for leading global, matrixed teams.

• Drove the category leadership process for the Universal Studios Home Entertainment (USHE) division by defining category strategies to develop sales opportunities at all accounts including Wal-Mart, Best Buy and Target.
• Developed the analytic framework for identifying a retailer’s core product assortment enabling sales teams to sell-in as many as 30 incremental sku’s at retail within one year and enabled USHE to outperform the industry in 2009 catalog sales by 3%.
• Led an offshore analytic team in development of new store allocation models reducing allocation error rate by as much as 40% and optimizing internal work flows increasing internal team productivity by 20%.
• Designed and implemented standard reporting to increase the reach of shopper insights teams across teams.

• Deliver actionable Guest insights and integrate these insights into key merchant business planning processes.
• Scoped project requirements, objectives and deliverables with Senior Merchants and VP’s.
• Responsible for prioritizing projects and workflow of GRM business and analytic teams to maximize the application of insights in merchandising decisions.
• Oversaw the execution of more than 50 direct mail campaigns in a 12 month period. Execution included Guest segmentation planning, forecasting and results reporting.
• Led the initial business development of Receipt Marketing program delivered at the point of sale.

• Accountable for development of the online assortment and oversaw the management of all site inventories to ensure maximized sales and minimized transfer costs by understanding product life cycles and inventory levels based on seasonal and promotional demand. Execute inventory requirements for over 10,500 SKU’s to ensure 99% in-stock.
• Forecast and plan sales for online and offline initiatives on weekly and monthly basis. Held P&L accountability for gross margin. Consistently surpassed GM plan %.
• Drove email affiliate campaign, provided regular assessment of payless.com against industry performance, reduced customer contacts and expanded E-Store capacity.

• Responsible for $13 million in monthly inventory for children’s and men’s footwear lines. Implemented distribution strategies to allocate inventory to over 4500 stores, including adjustment in distribution at regional and store levels.