Mallary Halls
Kansas City
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
10
10
years of professional experience
2013
2013
years of post-secondary education
Work History
Director of Business Development
Shawnee Mission Ford
Shawnee
02.2024 - Current
- Created and executed targeted marketing campaigns, successfully increasing brand awareness and engagement within the community.
- Analyzed sales data to identify trends, informing strategic decisions and contributing to overall business objectives.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Managed the entire sales cycle process including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms and closing deals.
- Assisted in the training of new staff on CRM tools, promoting best practices and increasing user proficiency.
Internet Sales Manager/F&I Producer
Greenway Ford
Raytown
06.2022 - 06.2023
- Developed comprehensive digital sales strategies, enhancing customer engagement and increasing online vehicle inquiries through targeted marketing efforts.
- Streamlined financing processes by implementing new software tools, resulting in improved accuracy and faster customer service.
- Trained and mentored new sales staff on effective online selling techniques, contributing to a cohesive team environment and improved sales performance.
BDC Manager Sales/Service
Van Chevrolet Cadillac Subaru
Raytown
02.2016 - 07.2021
- Trained and mentored a team of sales and service representatives, enhancing overall performance and operational efficiency.
- Managed daily operations of the BDC, ensuring seamless communication between sales and service departments to enhance service delivery.
- Coordinated with management to establish performance metrics, resulting in improved accountability and team productivity.
Education
F&I Professional - Automotive Training Academy
Assurant
Chicago, IL 02.2023 - 02.2023
Harrisonville High School
Harrisonville , MOSkills
- Client acquisition
- Sales cycle management
- Data analysis
- Targeted marketing
- Training and mentorship
- CRM tools
- Lead generation
Timeline
Director of Business Development
Shawnee Mission Ford
02.2024 - Current
F&I Professional - Automotive Training Academy
Assurant
02.2023 - 02.2023
Internet Sales Manager/F&I Producer
Greenway Ford
06.2022 - 06.2023
BDC Manager Sales/Service
Van Chevrolet Cadillac Subaru
02.2016 - 07.2021
Harrisonville High School