Experienced with digital merchandising, focusing on enhancing online shopping experience. Utilizes data-driven insights to optimize product placement and boost sales. Knowledge of e-commerce trends and user behavior to drive successful merchandising strategies.
Overview
6
6
years of professional experience
Work History
Hunting Digital Merchandiser
Bass Pro Shops
02.2024 - Current
Analyzed website performance, sales trends, customer behavior, and merchandising KPIs to make data-driven assortment and content recommendations.
Coordinated product launches, seasonal campaigns, and promotional events to ensure accurate and timely execution across digital channels.
Managed digital merchandising for assigned product categories on the e-commerce website, optimizing product placement, navigation, and online shopping experience.
Work cross functionally with the creative, email, IT, and Merchant teams to highlight/enhance online product visibility.
Graduate Teaching Assistant
KSU College of Business Center for Entrepreneurship
08.2022 - 12.2023
Evaluated and graded student essays and written assignments, providing constructive feedback to enhance writing skills and deepen understanding of business concepts.
Organized Entrepreneurship Center events for over 70 students, parties, and a detailed extra credit reward-based system.
Coordinated/engaged in the Kansas Entrepreneurship Challenge with over 200 students, launch competitions, and mentoring sessions.
Business Analyst
Koch Industries
05.2023 - 08.2023
Helped develop and implement an Excel and SQL-based data tagging project for Koch Industries, streamlining the process of identifying and documenting data.
Utilized functions in Excel to organize data, automate processes, and analyze queries.
Collaborated with team members across multiple time zones to problem solve and knowledge share to implement the most efficient, time-saving processes.
Facilitated weekly meetings with stakeholders to present findings, gather feedback, and ensure alignment with goals/objectives.
Amazon Prime Student Campus Manager
Amazon
09.2020 - 11.2022
Selected as 1 of 2 K-State Amazon Campus Managers for demonstrating exceptional leadership and organizational skills.
Integrated with on campus clubs and my fellow prime student ambassador to host bi-weekly promotional events: tabling, activities carnival, and entrepreneurship club.
Completed post-event recaps that include qualitative and quantitative data collected on site during event.
Education
Masters in Business Administration -
Kansas State University
Manhattan, KS
12-2023
Skills
E-commerce strategy
Organizational skills
Excellent communication
Goal setting
Website management
Competitor analysis
Timeline
Hunting Digital Merchandiser
Bass Pro Shops
02.2024 - Current
Business Analyst
Koch Industries
05.2023 - 08.2023
Graduate Teaching Assistant
KSU College of Business Center for Entrepreneurship