Experienced hospitality sales professional with a proven record of accomplishment in Wholesale, Leisure Luxury, MICE, Account Management. Strong network in tourism markets across Greater China and SEA. Skilled in communication, problem solving, and collaboration. Analytical thinker and self-starter who consistently achieves sales goals and wins top-achiever awards in Marriott International.
Overview
21
21
years of professional experience
Work History
Director of Sales
The St. Regis Macao
01.2025 - Current
Leads and manages all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of property sales objectives
Achieves personal booking goals and makes recommendations on booking goals of direct reports
Maximizing Revenue by providing positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals)
Assist in developing strong sales strategies and action plans to meet or exceed established revenue and room night goals
Managing and attend Sales Activities
Monitors all day to day activities of direct reports
Approves space release for catering and contract checking
Participates in sales calls with members of sales team to acquire new business and/or close on business
Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
Ensuring Exceptional Customer Service
Building Successful Relationships
Manage staff performance, provide support and guidance
Assistant Director of Sales
Sheraton Macao & The St. Regis Macao
06.2023 - 12.2024
Manage MICE, wholesale, groups and Luxury Leisure market
Assist in developing strong sales strategies and action plans to meet or exceed established revenue and room night goals
Manage staff performance, provide support and guidance
Constant phone calls, regular sales calls, Site inspection and product presentations to business partners to build up a solid relationship and maximize the business revenue
Attend customer events, trade shows and sales missions such as MILUX events, The Exchange, ILTM, Virtuoso Travel week, Amex Showcases, Dong Luxury Connection
Organize Fam groups from key markets, e.g
Luxury Fam groups, travel agency Fam groups
Organize sales events to develop the business in secondary cities and also host VIP events in key cities
Work closely with Reservations, Front Office, F&B teams to ensure excellent services delivered to our customers
Prepare the departmental training material and Conduct training courses to the associates within or across the departments
Sales Manager
Grand Hyatt Macau
07.2009 - 07.2014
Manage travel agencies, online travel agencies, local corporates, MICE partners, long stay enquiries and airlines partners
Assist on the yearly business budget with strategies and tactics
Represent the hotel to attend travel fairs, road shows and relevant events
Review established accounts in a timely manner and review the pricing strategy depending on market trend and hotel situation
Prepare Revenue report with hotel forecast assist on business yearly plan
Provide guidance and training to the team
Sales Assistant
Venetian Macau
03.2008 - 06.2009
Provide administrative support and coordinate with related departments
Ensure the administration work in good order by maintaining complete and supported records of all Sales agreements, contracts and quotations for the hotel, submitting sales reports in a timely manner, working with Sales Executive and Sales Managers for business record, production report for monthly consolidation
Follow up sales leads whenever required or assigned by the Sales Managers/ Executives
Co-Founder
Colon Boutique
08.2007 - 01.2008
Manage the routine work of the boutique
Maximize the revenue by sourcing the clothes and cost control
Employ the right person for taking care of the shop and oversee them
Senior Account Manager
Ricacorp Property Limited
05.2004 - 08.2007
Provide professional service and information on properties to customers such as properties analysis, transaction procedures etc
Balance the requests from both buyers and seller in order to seal the deal
Proceed the transaction of housing and coordinate with lawyers and bank
Maintain long-term relationship with property developers, banks, law firms, investors and clients
Education
Bachelor degree - Business Management
National Chi Nan University
01.2013
Tourism Management -
Institute for Tourism Studies
01.2004
High school degree -
Kao Yip Middle School
01.2002
Skills
Sales strategy
Revenue management
Customer relationship management
Contract negotiation
Market analysis
Event planning
MS Word, Excel, PowerPoint
Delphi, Opera
Languages
Chinese (Cantonese)
First Language
English
Proficient (C2)
C2
Chinese (Mandarin)
Proficient (C2)
C2
French
Intermediate (B1)
B1
Personal Information
Date of Birth: 01/18/84
Hobbies and Interests
Writing (Column writer for Macao Daily in 2019)
Social dance
Yoga
Tennis
Related Courses
Smart Selling I, II, III, Grand Hyatt Macau, 2010
Executive Development Program on Revenue Management, Institute For Tourism Studies and Cornell-Nanyang Institute of Hospitality Management, 2011
Management Development Program I & II, Grand Hyatt Macau, 2012, 2014
Marriott MDP (Management Development Program), 2020
Cross Training in MICE team at Sheraton & St. Regis, 2021
WSET (The Wine & Spirit Education Trust) Lv 1 & 2 passed with Merit, 2021
Timeline
Director of Sales
The St. Regis Macao
01.2025 - Current
Assistant Director of Sales
Sheraton Macao & The St. Regis Macao
06.2023 - 12.2024
Sales Manager
Grand Hyatt Macau
07.2009 - 07.2014
Sales Assistant
Venetian Macau
03.2008 - 06.2009
Co-Founder
Colon Boutique
08.2007 - 01.2008
Senior Account Manager
Ricacorp Property Limited
05.2004 - 08.2007
Bachelor degree - Business Management
National Chi Nan University
Tourism Management -
Institute for Tourism Studies
High school degree -
Kao Yip Middle School
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