Leslie McAfee

Elite executive with over 20 years of entrepreneurial and corporate experience in sales, marketing, administrative operations, merchandising, product development, and management of personnel for start-up and established, product and service-related businesses. Over 15 years of focused business operations management and marketing in the Day Spa, Beauty, and Wellness industries. Motivational and energetic management style, with a record of training and building a team focused on customer needs and services, while incorporating the importance of customer retention, building new business through referrals, and overall customer satisfaction.

• Ultimate Sales Workshop
• Customer Service
• The Art of Working With People
• Event Planning
• Dealing with Difficult People
• Time Management
• Supervisory Skills
• Grammar and Proofreading
• Train the Trainer
• Presentation Skills
• Advanced Microsoft Excel

• Transformed an inefficient and financially stagnant day spa and salon into a widely-recognized, profitable, and smooth-running operation by revamping and managing all HR processes, procedures, compensation, and employee incentive programs.
• Expanded salon visibility through rebranding, SEO optimization, digital media, and developing local partnerships for promotions, fundraising, and community relationship building.
• Assisted in launching and developing a multi-faceted business, Creating Positive Impact, LLC, including establishing a breakthrough relationship with the Pop Warner Scholarship Foundation.
• Created and implemented training programs for over 50 companies and organizations in six months.
• As a Mary Kay Sales Director, acquired nationwide bridal accounts, created a comprehensive bridal marketing campaign, and earned 3 career cars with over $200,000 in unit retail sales per year.
• Delivered new visibility and clients for over a dozen emerging businesses through effective marketing.