Khai Ngo
Kansas City
Overview
7
7
years of professional experience
Work History
Sr. Marketing Automation Specialist
Aria Care Partners
04.2025 - Current
- Lead the implementation and administration of Salesforce Account Engagement (Pardot), improving campaign efficiency and enabling scalable, personalized customer journeys.
- Collaborated cross-functionally with content, sales, and vendors to execute high-performing B2B email and direct mail campaigns.
- Developed and led automation strategies to support lead nurturing, customer engagement, and lifecycle campaigns—leveraged Salesforce and Pardot data to optimize campaign performance.
Marketing Automation Specialist
Aria Care Partners
03.2023 - 04.2025
- Key contributor to the initial Salesforce Account Engagement integration and configuration.
- Launched a demand generation program that drove $1.25M in attributed revenue in 2024 via multi-channel nurture campaigns.
- Implemented A/B testing strategies to optimize subject lines, content variations, and send times.
Marketing Assistant
Aria Care Partners
07.2022 - 03.2023
- Identified a gap in lead follow-up, which led to the creation of a structured demand generation strategy.
- Utilized HubSpot to manage email outreach, contact segmentation, and robust reporting.
Account Executive
The Knot Worldwide
07.2021 - 06.2022
- Prospected 50+ businesses daily, building strong relationships and identifying client needs.
- Delivered tailored presentations and marketing plans aligned to client goals and timelines.
- Served as liaison between departments to ensure seamless campaign execution.
Sales Executive
Menufy by HungerRush
01.2020 - 07.2021
- Closed 185 new accounts in the first year by managing the full sales cycle and delivering custom online ordering solutions.
- Generated leads through referrals, research, and cold outreach; maintained a consistent pipeline.
- Led beta launch of new software; coordinated with internal teams and external partners to resolve issues and meet deadlines.
Client Relationship and Performance Manager
Menufy by HungerRush
05.2018 - 12.2019
- Managed 100+ client accounts and enhanced performance through digital marketing optimization across Facebook, Google, and web listings.
- Fostered strategic partnerships and resolved client issues through cross-department collaboration.
- Identified and implemented internal process improvements to streamline operations across teams.
- Coordinated with department heads to find and implement process improvements for a more efficient flow from department to department.
Education
Bachelor of Business Administration - Management and Entrepreneurship
University of Missouri-Kansas City
Kansas City, MO09.2019
Timeline
Sr. Marketing Automation Specialist
Aria Care Partners
04.2025 - Current
Marketing Automation Specialist
Aria Care Partners
03.2023 - 04.2025
Marketing Assistant
Aria Care Partners
07.2022 - 03.2023
Account Executive
The Knot Worldwide
07.2021 - 06.2022
Sales Executive
Menufy by HungerRush
01.2020 - 07.2021
Client Relationship and Performance Manager
Menufy by HungerRush
05.2018 - 12.2019
Bachelor of Business Administration - Management and Entrepreneurship
University of Missouri-Kansas City
Skills
- Tools & Platforms: Account Engagement (Pardot), Hubspot, MailChimp, Zendesk, Salesforce, Menufy Admin, Microsoft 365 Tools, Google Workspace, Asana, and Canva.
- Certification: Salesforce Certified Marketing Cloud Email Specialist, HubSpot Inbound Certification
- Involvement: Aria Care Partners Innovation Committee (2025-Present)
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