Ka Yuen (Vanessa) Chan
Macau
Summary
Results-driven retail operations professional with 5+ years of experience in strategic merchandising, cross-functional collaboration, and data-driven decision-making. Adept at optimizing CRM analytics and reporting with the use of AI. Ability in designing promotional campaigns to increase conversion while achieving profitability targets. Fluent in English, Mandarin, and Cantonese, with a strong background in retail operations, compliance, and stakeholder management.
Overview
7
7
years of professional experience
Work History
Assistant Manager – Retail Operations
New Yaohan
Macau
04.2021 - Current
- Spearheaded market analysis and competitor benchmarking to design 3 promotional campaigns
- Collaborated with IT and finance teams to streamline data collection processes, reducing reporting delays by 30%
- Developed cross-checking mechanisms to ensure accuracy in CRM performance and sales reports using tools such as BI, Excel and AI programming
- Market research to align product placement with customer behavior trends
- Supervised day-to-day operations to meet performance, quality and service expectations
- Maintained a clean, safe, and organized store environment to enhance the customer experience
Business Development Manager
TKHS Group Limited
Macau
08.2020 - 01.2021
- Automated sales tracking using Excel macros, enhancing monthly reporting accuracy by 25%
- Refined pricing strategies through competitor research, resulting in a 12% increase in tender win rates
Assistant Sales Manager – On Premises
Seapower Trading Co., Ltd.
Macau
08.2018 - 02.2019
- Managed key accounts for hotels and casinos, achieving 95% client retention through personalized service
- Executed 8+ wine-tasting events and promotional campaigns, driving a 15% revenue increase
Education
Master of Lusophone and International Public Law -
University of Saint Joseph
Macau01.2022
Bachelor of Business - Marketing
RMIT University
01.2007
Skills
- Merchandising Strategy & Pricing Optimization
- Supply Chain Coordination & Vendor Relations
- Cross-Functional Team Leadership
- Market Trend Analysis & CRM Performance
- Compliance & Data-Driven Reporting
- Excel (Advanced)
- PowerPoint (Advanced)
- Power BI
- CRM Systems
Technical And Language Skills
Excel (Advanced), PowerPoint (Advanced), Power BI, CRM Systems, Fluent English, Mandarin, Cantonese
Accomplishments
Assisting current employer to restructure CRM program, establish various analytic reports using an encrypted system to protect company data while fully utilizing the benefits of external AI tools in data analytic. Strength in pattern recognition and providing insights to enhance customer experience. Ability to amplify the effect of promotion strategies while offering insightful forecast.
Languages
English cantonese, Chinese and Mandarin
Advanced (C1)
Timeline
Assistant Manager – Retail Operations
New Yaohan
04.2021 - Current
Business Development Manager
TKHS Group Limited
08.2020 - 01.2021
Assistant Sales Manager – On Premises
Seapower Trading Co., Ltd.
08.2018 - 02.2019
Master of Lusophone and International Public Law -
University of Saint Joseph
Bachelor of Business - Marketing
RMIT University