Katie Nelson

Implements 15 segmented email campaigns per year, fostering targeted engagement. Coordinates monthly content transfer from writers to .com and social platforms. Performs KPI reporting and created presentations for stakeholder reviews. Facilitates lead generation and nurturing processes to maximize opportunities.

Develop and execute marketing plans including ad purchases, media buys, and content creation for 13 service lines with $192,000 annual budget. Monitor and report campaign efficacy to team and clients. Develop and monitor team tasks and workflows. Create and execute email marketing campaigns.

Developed and executed marketing plans including ad purchases, media buys, and content creation for eight service lines. Executed marketing strategy with $157,000 annual budget. Managed research and development of web content for publication.

Managed media relations including giving news interviews, and training and coaching staff. Created content including blogs, press releases, social media posts, posters, flyers, and ad sets. Built and managed intranet and the employee newsletter. Managed and monitored agency website. Executed marketing strategy with $100,000 annual budget. Participated in crisis management.

Produced at least seven articles each week, covering both news and feature topics. Managed weekly editing process to enhance content quality and coherence.