JULIO DEL ROSARIO
Macau,Macau
Summary
Seasoned Media Relations Officer and Marketer with a background in developing strategic communications plans, coordinating press releases, and managing media inquiries. Strengths include deep understanding of the media landscape and ability to cultivate strong relationships in and out of company. Previous roles have demonstrated significant impact by elevating brand visibility, ensuring positive brand representation across all media channels, and increasing campaign ROI.
Overview
3
3
years of professional experience
Work History
Media Relations Officer
Galaxy Entertainment Group
Macau
2024.06 - 2024.08
- Collaborated with internal teams on creative marketing initiatives that incorporated traditional PR tactics.
- Created press releases, talking points, fact sheets, Q&As and other materials for distribution to media outlets.
- Organized events such as press conferences, interviews and photo opportunities to maximize positive media coverage.
- Managed KOL visits to Macao, organizing itineraries and logistics.
Digital Marketing Manager
Freelance Contractor
Macau
2022.09 - 2023.08
- Conducted keyword research and audience analysis for PPC campaigns. Identified and developed effective messaging strategies.
- Implemented bidding strategies and budget management to maximize ROI.
- Scoped out Lookalike audiences to enhance ad effectiveness.
- Created and A/B tested ad creatives, copy, and landing pages.
- Ensured compliance with applicable laws relating to digital advertising practices.
Library Technician
University of Saint Joseph
Macau
2021.03 - 2022.07
- Facilitated interlibrary collaboration and loan services, expanding access to materials.
- Cataloged and organized library resources, ensuring accuracy and accessibility.
- Assisted patrons with reference inquiries, research, and technology troubleshooting.
Education
Bachelor of Communications And Media - Public Relations
University of Saint Joseph
Macau2024-07
High School Diploma -
Delia School of Canada
Hong Kong2019-06
Skills
- Copywriting
- Sales and Persuasion
- Interpersonal Communication
- Presentation Skills
- Content Development
- Ads Management
- Press Release Writing
- Adobe Creative Suite (After Effects, Premiere Pro, Photoshop)
- Music Production - Expert
Languages
English
First Language
Chinese (Cantonese)
Proficient (C2)
C2
Chinese (Mandarin)
Intermediate (B1)
B1
Timeline
Media Relations Officer
Galaxy Entertainment Group
2024.06 - 2024.08
Digital Marketing Manager
Freelance Contractor
2022.09 - 2023.08
Library Technician
University of Saint Joseph
2021.03 - 2022.07
Bachelor of Communications And Media - Public Relations
University of Saint Joseph
High School Diploma -
Delia School of Canada
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