Recording Artist | Brand Builder – “Mercey” Persona (2014-2018)
- Built a music brand blending creativity and commerce — driving inbound leads through storytelling.
- Created viral “sleep-themed” R&B videos tied to Mattress Firm funnels and influencer campaigns.
- Mastered emotional communication, audience psychology, and brand consistency.
Social Media Marketing Agency (SMMA) – Founder (2016 – 2018)
- Designed client acquisition systems using cold outreach and Facebook ads.
- Applied sales psychology to convert local business owners into marketing clients.
- Learned high-level copywriting, offer positioning, and brand differentiation.
Real Estate Wholesaling – Marketing & Lead Acquisition (2019 – 2020)
- Ran targeted Facebook and Google ads to attract motivated sellers.
- Cold-called property owners and qualified leads based on distress signals and timeline.
- Negotiated purchase contracts and assignment fees, developing negotiation and follow-up precision.
- Gained deep understanding of emotional leverage and urgency in large financial decisions.
E-Commerce Dropshipping – Product Research & Store Operations (2020 – 2021)
- Built and managed multiple Shopify stores, testing trending offers and creatives.
- Learned ad testing, landing page optimization, and customer psychology.
- Analyzed performance data to identify profitable angles and improve conversion rates.
Independent Stock Trader – Self-Directed Investor (2020 – 2023)
- Managed personal trading capital using advanced charting and risk management systems.
- Practiced technical analysis (Gann, EMA/ATR, Fibonacci) and developed pattern recognition skills.
- Cultivated emotional discipline, patience, and precision under high-stakes pressure.
YouTube Content Creator – Sales & Music Channel (2023-2024)
- Produced educational and entertainment content driving organic lead flow to offers.
- Developed video hooks, retention scripts, and CTAs based on high-performing ad structures.
- Leveraged analytics to refine engagement, brand awareness, and message resonance.