Offering a strong skill set and suitable ability to build consumer relations, could help promote and garner more traction. Along with that, I could help build more connections with different events and work with your team to create more marketing strategies to get more customer outreach and connect with business to help them see the value in Uni and how it can help get them more customers. Having skills that can build upon the app and market it towards different marginal groups could help expand the app to reach greater heights. In addition to growing it to reach it's full potential and get more people to see how great it truly can be. (Applying for innovation management or communication/marketing )