John David Boyd
Columbia
Summary
Senior Orthopedic Sales Consultant with 20+ years of success in medical device and orthopedic implant sales, specializing in robotic-assisted surgery, capital equipment sales, strategic account development, and consultative selling. Proven track record of delivering exceptional revenue growth by completing three CORI robotic capital sales, generating approximately $1.5 million in new revenue through robotic conversions, and growing a Zimmer Biomet territory from $3 million to $12 million. Extensive experience supporting surgeons in the operating room, negotiating complex hospital contracts, managing high-performing territories, and building lasting relationships with surgeons, hospital executives, and clinical teams. Skilled in CRM systems, sales forecasting, pipeline management, distributor partnerships, and team leadership.
Overview
28
28
years of professional experience
Work History
Senior Orthopedic Sales Specialist / Team Lead
Smith & Nephew, Inc.
Columbia
03.2023 - Current
- Directed territory realignment initiatives that improved account coverage, sales productivity, and operational performance.
- Negotiated and restructured hospital and health system agreements, strengthening strategic partnerships and expanding market opportunities.
- Completed three CORI robotic capital equipment sales, generating approximately $1.5 million in new revenue through robotic conversions and new account development.
- Partnered with orthopedic surgeons and operating room teams to ensure successful implementation, clinical support, and adoption of advanced surgical technology.
Senior Orthopedic Sales Specialist / Team Lead
Zimmer Biomet
Columbia
06.2016 - 03.2023
- Closed the first ROSA robotic surgery system sale in the Midwest, establishing regional leadership in robotic-assisted orthopedic technology.
- Increased territory revenue from $3 million to $12 million through strategic account development, contract negotiations, and new business acquisition.
- Built long-term partnerships with surgeons, hospital executives, and purchasing teams, expanding product utilization and customer loyalty.
- Mentored and coached sales representatives, improving sales effectiveness, territory performance, and product knowledge.
- Managed forecasting, inventory, and sales pipeline across a high-volume orthopedic territory.
Senior Orthopedic Sales Specialist
DePuy Synthes (Johnson & Johnson)
Columbia
05.2006 - 06.2016
- Expanded territory revenue from $4 million to $10 million through strategic account conversions and sustained business growth.
- Earned Sales Representative of the Year recognition for outstanding performance and revenue achievement.
- Served as the regional revision specialist, providing technical expertise during complex orthopedic reconstruction procedures.
- Developed trusted relationships with surgeons, hospital leadership, and operating room personnel to drive long-term account growth.
Orthopedic Sales Specialist / Territory Manager
Smith & Nephew Orthopedics
Columbia
09.2004 - 05.2006
- Revitalized an underserved territory, increasing annual sales to more than $3.5 million.
- Expanded surgeon adoption and market share by developing strong clinical and administrative relationships.
- Delivered in-depth operating room support, product education, and case coverage to optimize surgical outcomes.
Senior Sales Representative
Merck & Company
Columbia
05.2001 - 09.2004
- Increased territory market share and revenue by 25% through consultative selling and targeted growth strategies.
- Successfully launched a new pharmaceutical product, capturing 5% market share during the initial rollout.
- Consistently exceeded performance expectations, earning multiple awards and accelerated career advancement.
Associate Sales Representative
Smith & Nephew, Inc.
Columbia
04.1998 - 05.2001
- Managed orthopedic implant and instrument inventory to ensure product availability for surgical procedures.
- Provided technical operating room support and trained clinical staff on product usage and surgical instrumentation.
- Coordinated case logistics to ensure efficient surgical workflow and exceptional customer service.
Education
Bachelor of Science - Animal Science, Agricultural Economics
University of Missouri Columbia
Columbia, MOSkills
- Orthopedic Medical Device Sales
- Capital Equipment Sales
- CORI Robotic System
- ROSA Robotic System
- Robotic-Assisted Surgery
- Orthopedic Implants
- Strategic Account Development
- Territory Management
- Hospital Contract Negotiation
- Consultative Selling
- Revenue Growth
- Business Development
- Sales Forecasting
- CRM Systems
- Pipeline Management
- Operating Room Support
- Surgeon & Hospital Executive Relationships
- Distributor Management
- Team Leadership & Mentoring
- Microsoft Office Suite
Timeline
Senior Orthopedic Sales Specialist / Team Lead
Smith & Nephew, Inc.
03.2023 - Current
Senior Orthopedic Sales Specialist / Team Lead
Zimmer Biomet
06.2016 - 03.2023
Senior Orthopedic Sales Specialist
DePuy Synthes (Johnson & Johnson)
05.2006 - 06.2016
Orthopedic Sales Specialist / Territory Manager
Smith & Nephew Orthopedics
09.2004 - 05.2006
Senior Sales Representative
Merck & Company
05.2001 - 09.2004
Associate Sales Representative
Smith & Nephew, Inc.
04.1998 - 05.2001
Bachelor of Science - Animal Science, Agricultural Economics
University of Missouri Columbia