Jessica Arnold
Wildwood
Summary
Consistently and reliably achieves organizational success by prioritizing key performance indicators and leading high-performing teams to advance mission objectives. Uses data-informed decision-making processes that empower individuals to excel.
Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership.
Overview
18
18
years of professional experience
Work History
Brand Manager
Nestle Purina Petcare/Petfinder
09.2018 - Current
- As the voice of Purina and Petfinder in the animal welfare industry, establish and strengthen key opinion leader relationships to cement our footprint as an industry influencer and contributor. Led collaborative research projects with external industry partner that reinforced the value of Petfinder in animal welfare.
- As Purina’s eyes and ears in the animal welfare industry, analyze trends and changes in the external environment, turning insights into strategic, business recommendations for executive leadership that lead to innovative, digital solutions.
- Created, built and led the launch of Purina's innovative, new shelter feeding program to provide critical nutritional solutions to cats and dogs entering animal shelters across the United States. Program launched on time, exceeded revenue goals and grew from 6 pilot partners to more than 2500 approved shelters in first year of operation.
- Successfully execute multiple projects and numerous programs simultaneously in support of 13,000 shelter/rescues and millions of pet seekers, using cross-functional collaboration, Agile methodologies and practices, and SaaS technologies to create efficiencies. SaaS tools accessed/employed include Salesforce, Diligent 3PM, Sift, Magento, Power BI
- Increased CSAT and reduced response time by reinventing the core functions of the customer success team at Petfinder, building a program that, today, is focused on proactive engagement while also able to be reactive as needed.
- Streamlined our content strategy by breaking down existing silos to effectively apply Agile methodologies to the deployment of content on and off platform.
- Make Purina food and litter available to save lives in times of natural and man-made disasters across the United States, distributing $20mm+ in product and finncial support annually
- Cultivate a team culture of collaboration, professional respect, psychological safety, and diversity and inclusion, while coaching a winning team that exceeds goals and expectations, supported with learning and development opportunities when needed
Chief Development Officer
Humane Society of Missouri
04.2010 - 09.2018
- Secured $4.5 million annually through thoughtful budgeting: strategic operational planning, and the execution of planned giving campaigns and capital projects. I accomplished all this while maintaining an A Charity Navigator rating and $0.17 cost to raise $1.
- Directed solicitation and giving activities of my team while also managing a prospect pool of major donors and planned giving donors, successfully growing the major donor giving circle by 40% during my tenure.
- Led a comprehensive, integrated direct mail program with 40,000 active donors that grew YOY despite an economic downturn.
Director, Development
National Children's Cancer Society
10.2007 - 04.2010
Education
Bachelor of Arts - Human Resources Management
Webster University
Skills
- Digital Marketing
- B2B Marketing
- Corporate Philanthropy
- Nonprofit Leadership
- Market analysis
- Partnership development
- Brand strategy
- Strategy development
- Social media strategy
- Product management
Additional Learnings And Certifications
- Foundations of Data Analytics, Google/Coursera, 2022
- Salesforce User Training, Trailhead and Customized Agency Sessions, 2022
- Emerging Technology Foundations, iLearn, 2022
- Project Management Essentials, LinkedIn Learning, 2021
- B2B Marketing Foundations, LinkedIn Learning, 2021
- Building Trust, iLearn, 2021
- Agile Foundations, LinkedIn Learning, 2021
- Leadership Strategy Series, iLearn, 2020
- Purina Digital Transformation Series, 2020
- Blackbaud Raiser's Edge Certification, Blackbaud, 2017
Timeline
Brand Manager
Nestle Purina Petcare/Petfinder
09.2018 - Current
Chief Development Officer
Humane Society of Missouri
04.2010 - 09.2018
Director, Development
National Children's Cancer Society
10.2007 - 04.2010
Bachelor of Arts - Human Resources Management
Webster University