Jay White
Strafford,MO
Summary
Copywriter/Coach of over 20 years demonstrating strong analytical, communication, and teamwork skills, with proven ability to mentor and develop other writers. Eager to contribute to team success and further improve professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
26
26
years of professional experience
Work History
President/CEO
RCS Publishing, LLC
2006.01 - Current
- Wrote freelance advertising copy for online businesses, adhering to employers' overarching brand identity and personality.
- Repeatedly created emails that drew over $1M in client revenue.
- Created copy for new product launch that brought in over $2M.
- Created best-selling Email Copy Made Easy course published by American Writers and Artists Inc.
- Featured speaker at numerous copywriting conferences.
- Coached and mentored over 600 copywriting students to increase skill set and improve marketing skills.
- Assisted students in setting realistic goals for themselves, fostering a sense of ownership over their educational journey.
- Established a positive learning environment by fostering open communication and mutual respect among students.
- Assisted training to promote hands-on practice and simulation to maximize learning.
- Facilitated group discussions among students, enabling them to share ideas and learn from one another''s experiences.
- Advised and counseled on performance and behavior through coaching.
- Evaluated student performance using various assessment methods, allowing for targeted support and personalized coaching strategies.
- Conducted regular assessments of student progress, adjusting coaching strategies as needed to ensure continued growth and achievement.
- Developed strong rapport with students, leading to increased trust and more effective communication during tutoring sessions.
- Increased student motivation and engagement through the use of interactive activities and real-world examples.
- Enhanced student performance by implementing personalized coaching strategies tailored to individual learning styles.
- Motivated students towards learning and studying to build self-confidence and reduce fear of failure.
- Used personalized learning plans to guide students to deeper understanding of course material and learning styles.
- Conducted group tutoring sessions to help students engage active learning and critical thinking skills.
- Motivated students with accurate feedback and positive reinforcement.
- Mentored and coached students with focus on developing independence and self-confidence.
Copywriter
Medical Consulting Group
2004.03 - 2006.01
- Presented clients with unique copy options based on overall marketing objectives.
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of LASIK and ophthalmic services.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Collaborated with writers, directors, and talent to create memorable television commercials for viewers.
- Produced award-winning content, consistently meeting or exceeding network expectations for quality and creativity.
- Managed creative teams through every stage of television production process, ensuring top-notch results from concept development to final broadcast.
Copywriter
Bass Pro Shops
1999.03 - 2004.03
- Boosted campaign performance helping to generate over $100M in sales in six years by developing engaging and persuasive copy for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Increased brand awareness through creation of compelling content for catalogs, direct mail pieces, and more.
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
Education
Bachelor of Arts - Communications And Advertising
Southern Illinois University Carbondale
Carbondale, IL08.1991
Skills
Team Leadership
Time Management
Verbal and Written Communication
Employee Coaching and Mentoring
Professional and Courteous
Relationship Building
Process Improvement
Cross-Functional Teamwork
Performance Management
Marketing Expertise
Campaign Strategy
Leadership and People Development
Effective Communicator
Relationship and Team Building
Timeline
President/CEO
RCS Publishing, LLC
2006.01 - Current
Copywriter
Medical Consulting Group
2004.03 - 2006.01
Copywriter
Bass Pro Shops
1999.03 - 2004.03
Bachelor of Arts - Communications And Advertising
Southern Illinois University Carbondale
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