Jake Keane

• Developed and implemented digital marketing campaigns to drive customer engagement, increase brand awareness, and move Prairie Farms towards its objective of becoming a national brand

• Reported on campaigns across Meta, Google, TikTok, LinkedIn with an emphasis on ROI; ensured Prairie Farms' comparatively smaller budgets punched in the weight class of its larger national competitors

• Shaped and deployed email marketing campaigns, identifying opportunities for segmentation, surveying customers to improve messaging, and tuning creative to improve open & click rates

• Developed and implemented a comprehensive SEO strategy aimed at improving key metrics (traffic, CTR, keyword rankings); managed, fine-tuned, and reported on this strategy to leadership

• Analyzed large data sets from Nielsen to connect ad spends to downstream performance in specific markets; used Nielsen data to identify opportunities for fine-tuning ad messaging

• Coordinate and execute marketing initiatives for brands under the MoreAble umbrella, which include (or have included) VibeSzn, Heitmat, KFO, and Dirty Essentials
• Create, launch, and manage ads on many platforms: Facebook, Instagram, TikTok, Snapchat, Pinterest, Google, and others
• Report on the success of ads, as measured by ROAS, with the use of attribution software, and make judicious decisions with the ad budget I have been allotted
• Manage the performance of websites under the MoreAble umbrella, including SEO, UI, and functionality, and pixel integration
• Participate in the ideation and execution of products under the MoreAble umbrella, including those for VibeSzn and Heitmat
• Produce marketing materials, branding packages, and boutique creative for MoreAble's other endeavors, including its work with Assurance Wireless and its many partnerships in the Lifeline space

In addition to the full responsibilities of a copywriter:

• Personally hired and trained new copywriters for Drive's offices in St. Louis, Nashville, Atlanta, Miami, and Tampa
• Lead departmental meetings, developed departmental curriculum, and reviewed the work of all junior copywriters on a monthly basis
• Represented the copy department at Drive's quarterly reviews, including the selection and defense of the department's best work, and fielded scrutiny from executives
• Produced boutique creative, including ads, shot lists, and storyboards, for Drive's most important franchise accounts, e.g. Orange Theory Fitness
• Wrote storyboards and collaborated with photo/video department heads on the production of RED cam video content, including a suite of hiring videos which to date live on Drive's website as its chief recruitment tool

In addition to the full responsibilities of a copywriter:

• Assisted in the hiring, training, and development of new copywriters
• Mentored a group of copywriters in the St. Louis office, offering feedback on ads, shot lists, storyboards, and presentation skills
• Advised account executives on the implementation of social strategy, including the proper applications of particular packages (e.g. PPC, photo/video) as it concerned a client's ROI
• Contributed to quarterly seminars, departmental meetings, and work showcases, helping my director to cast our department in the best possible light

• Wrote copy for ads on Facebook, Instagram, Google, and other platforms, ensuring brand consistency across all managed channels
• Was responsible for the completion of five ad packets per week (totaling ~200 ads), and for the ROI of these ads as borne out by attribution software; spent 10 hours a week pitching these ads to clients face-to-face
• Audited client websites, wrote SEO content, and advised on web functionality, addressing the integrity of sales funnels from top to bottom
• Wrote storyboards and shot lists; collaborated with photo/video specialists to produce high-quality content for clients
• Managed a stable of 55 clients across two dozen industries; clients included HVAC, roofers, medspas, hair salons, restaurants, law firms, dentists, chiropractors, and many others
• Fostered lasting personal connections with clients, developing the level of trust required for true creative latitude in the advertising space

• Developing, selling, and seeing through to production non-scripted TV shows
• This includes researching businesses, prospective talent, locations, and any other relevant details of a concept in development
• Dealt with contacting and cultivating relationships with talent, coordinating production details from locations to call sheets, and assisting on set in the capacity of a writer or production assistant
• Wrote all in-house copy; treatments and show bibles, pilot and demo reel scripts, log lines, and copy for digital and video in other departments as needed

• Turned middle school and high school curriculum lessons into punched-up, bite-size video content for the launch of an educational media platform
• In the span of six months, worked through a dozen different curriculums to write several hundred scripts

• Internship archiving older print editions of the magazine for upload to the ALIVE website, editing digital and print copy, and helping generate content for eventual publication through interviews and research