Jacob Gracz
St. Charles
Summary
Strategic and results-driven Marketing Supervisor with expertise in advertising revenue management, lead generation, brand development, and digital marketing. Proven ability to optimize ad spend, enhance customer engagement, and streamline company-wide software rollouts. Skilled in graphic design, printed media development, and website coding & design, crafting visually compelling and brand-aligned assets for both digital and print campaigns. Adept at hiring, training, and managing teams, leading digital transformation initiatives, and executing high-impact marketing campaigns. Passionate about brand positioning, customer experience management, and revenue growth through data-driven strategies.
Overview
6
6
years of professional experience
Work History
Marketing Supervisor
Budget Heating, Cooling & Plumbing
01.2022 - Current
- Manage Google Ads, Google Local Services, and social media campaigns, optimizing ad spend for maximum ROI
- Drive lead generation and brand awareness, increasing inbound customer inquiries
- Led company-wide CRM transition, ensuring seamless adoption and operational efficiency
- Spearheaded software distribution for multiple departments, improving workflow automation
- Oversee website development, SEO, and digital branding, enhancing online visibility and customer engagement
- Design and execute graphic and print media—brochures, logos, and promotional materials—to strengthen brand identity
- Manage company rebranding and new service launches, aligning branding with target demographics
- Handle customer feedback, complaint resolution, and online reputation management, ensuring high customer satisfaction
- Optimize customer scheduling and direct sales strategies to boost conversion rates
- Lead hiring, onboarding, and training for new employees, including sales representatives and videographers
- Directly manage a team of 2+ employees, fostering professional growth and operational efficiency
- Oversee digital sales initiatives to expand service reach and increase revenue streams
Digital Operations Assistant
Nikco Sports
04.2021 - 01.2022
- Managed the full e-commerce distribution process, overseeing inventory, order fulfillment, and digital sales
- Developed and maintained Etsy and eBay stores, optimizing listings and product visibility to drive revenue
- Designed and produced digital marketing assets, including banners, promotional graphics, and product visuals
- Led product photography and videography, ensuring high-quality visual representation for online sales and branding
- Created engaging social media content and digital advertisements to enhance brand presence and customer engagement
Graphic & Web Designer
Freelance Design & Branding
01.2019 - 03.2021
- Designed logos, websites, and print materials for various clients across multiple industries
- Developed brand identity and digital assets for startups and existing businesses
- Provided photography and videography services to enhance brand storytelling
Education
Bachelor of Arts - Interactive Media & Web Design
Lindenwood University
St. Charles, MOSkills
- Marketing & Advertising
- Digital Marketing Expertise
- Targeted Lead Development
- Google Ads Management
- Google Local Services
- Social Media Advertising
- Social Media Strategy
- Brand Awareness
- Performance Reporting Branding & Design
- Brand Development
- Brand Relaunch
- Graphic Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign Web & SEO
- Website Development
- HTML / CSS
- SEO Optimization Customer Experience & Engagement
- Customer Engagement
- Review Management Leadership & Operations
- Recruitment
- Team Leadership
- Cross-Department Collaboration
- Budget Allocation
- Revenue Growth CRM & Process Optimization
- CRM Implementation
- CRM Optimization
- CRM Management
Timeline
Marketing Supervisor
Budget Heating, Cooling & Plumbing
01.2022 - Current
Digital Operations Assistant
Nikco Sports
04.2021 - 01.2022
Graphic & Web Designer
Freelance Design & Branding
01.2019 - 03.2021
Bachelor of Arts - Interactive Media & Web Design
Lindenwood University
Similar Profiles
Semi MatavuraSemi Matavura
Plumber at Top Shelf Plumbing Pty LTD, Four seasons Heating & Cooling, AutoCad Plumbing Pty LTD, EtcPlumber at Top Shelf Plumbing Pty LTD, Four seasons Heating & Cooling, AutoCad Plumbing Pty LTD, Etc
Dustin MooneyDustin Mooney
Team Leader at Hiller Plumbing Heating & CoolingTeam Leader at Hiller Plumbing Heating & Cooling
Zachary ArzolaZachary Arzola
HVAC Senior Service Technician at Welzig Heating, Cooling, Plumbing, and ElectricHVAC Senior Service Technician at Welzig Heating, Cooling, Plumbing, and Electric