Ivan Iek
Macao
Summary
Motivated and detail oriented student with a strong academic foundation in Tourism Management and Retail with a passion for driving industry diversification in the tourism and retail sectors. Proficient in market research, consumer behavior analysis and trend forecasting, with extensive hands-on experience in utilizing tools such as Excel and SPSS and Secondary data to uncover actionable insights. Demonstrated ability to analyze complex data sets, identify growth opportunities, and recommend strategies to improve customer engagement and business performance. Passionate about contributing to innovative projects that promote diverse travel and optimize the retail experience. Excellent communication and cross-cultural collaboration skills, with the ability to proactively solve problems and the desire to apply fresh perspectives in support of organizational goals and industry growth.
Overview
3
3
years of professional experience
Work History
Sales and Marketing
T.G. Cyber-Tech Co.,LTD
Macao
06.2022 - Current
- Scope of Works : Research, Discovery, Analysis and validate new business models and sale excited product based on software and hardware services combined with the needs of the retail industry.
- Projects in Progress : Combining AI Customer Service Assistant and Virtual Fitting to Empower Offline Apparel Retailers in Macau and Portuguese Speaking Countries
- Previous projects : Hotel Intelligent Solutions : Case (holiday inn express)
Counter Sales, Tour Manager
EGL Tours
Macao
10.2023 - 12.2024
- Sales Scope of Works : Recommend and introduce tourist destinations according to customer needs
- Tour Manager Scope of Works : Ensure the safety of the journey and reasonable itinerary arrangements
Pay attention to and provide customers with detailed needs during the journey such as (hotels, meals, activity arrangements and atmosphere), etc.
Respond quickly to emergencies
Education
Bachelor of Science - Tourism Business
Macao University Of Tourism
Macao12-2025
Skills
- Knowledge of the tourism, retail and Tech industry and Knowledge of Consumer Behavior
- Consumer Research Skills ：Design and conduct quantitative to collect primary data, and market research tools such as Euromonitor for secondary data
- Specialized in projecting user personas and segments to designing product prototypes in conjunction with company wishes, and analyzing feasibility based on market trends
- Data Insight and Report Writing: Ability to translate data into actionable insights, and present them clearly in the form of charts and reports
- Specialized in communicating with managers, customers, and cross-functional colleagues in a variety of roles
Languages
Chinese (Cantonese)
First Language
English
Upper Intermediate (B2)
B2
Chinese (Mandarin)
Advanced (C1)
C1
Timeline
Counter Sales, Tour Manager
EGL Tours
10.2023 - 12.2024
Sales and Marketing
T.G. Cyber-Tech Co.,LTD
06.2022 - Current
Bachelor of Science - Tourism Business
Macao University Of Tourism
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