Hayley Grove
Kansas City
Summary
Marketing Coordinator with expertise in social media strategy, content creation, and brand management across national campaigns and live events. Resourceful and adaptable, with a proven ability to lead end-to-end execution of marketing initiatives, from content planning to live event coverage, while maintaining strong attention to detail. Known as a reliable and collaborative team member who supports cross-functional partners and drives cohesive brand storytelling across platforms. Experienced in producing high-performing digital content, including long-form and social video that has reached audiences at scale. Passionate about growing into a more strategic, leadership-focused role within creative marketing.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Project MFG
Kansas City, MO
02.2024 - Current
- Lead strategy, creation, and scheduling of content across all social media platforms, driving brand awareness and audience engagement
- Plan and execute full-cycle content production, including ideation, on-site event coverage, editing, and publishing
- Collaborate with internal teams and external partners to develop co-branded marketing materials and aligned campaign messaging
- Support event planning and execution by developing branded assets such as backdrops, signage, swag, and promotional materials
- Travel nationwide to capture real-time content at events, producing high-quality photo and video assets for immediate and ongoing digital use
- Manage brand consistency across all touchpoints, including social media, marketing collateral, media advisories, and press releases
- Spearhead recruitment and engagement campaigns through coordinated social media, email marketing, and targeted communications
- Design and produce marketing materials, including event invitations, schedules, and promotional graphics
- Oversee inventory and logistics of branded assets to ensure successful event setup and execution
Digital Marketing Coordinator
Kilo Charlie Aviation
Gardner, KS
09.2022 - 01.2024
- Designed and implemented targeted social media content and marketing initiatives, significantly boosting platform engagement.
- Directed content updates on website and orchestrated email marketing campaigns to maintain high open rates.
- Managed coordination of events such as networking luncheons and promotional marketing booths, focusing on building community relations and promoting brand visibility.
- Created and introduced a comprehensive merchandise line, encompassing hats, shirts, and accessories, alongside the production of marketing materials like brochures and business cards.
Social Media Coordinator
Cider Gallery
Lawrence, KS
05.2022 - 08.2022
- Designed and implemented engaging content strategies to enhance online presence.
- Produced engaging video and photo content through effective collaboration. Created impactful live social media narratives by attending events.
- Monitored and replied to user inquiries and comments on social media platforms to foster positive communication.
- Analyzed performance metrics to refine content strategy and improve audience reach.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
Social Media Coordinator
Mitsubishi Motors
Naperville, IL
02.2017 - 07.2020
- Oversaw maintenance of brand's online identity to ensure consistency and engagement.
- Managed customer interactions via social media channels. Oversaw responses to online inquiries to enhance customer satisfaction.
- Managed customer comments and feedback to uphold brand reputation and enhance customer relations.
- Captured high-quality images of new product inventory to enhance visual merchandising.
- Selected and prepared visual and written content to enhance media platform presence.
Education
Bachelor of Arts - Digital Communications And Media
University of Kansas
Lawrence, KS05-2022
Bachelor of Arts - Journalism And Mass Communication
University of Kansas
Lawrence, KS05-2022
Skills
- Customer service
- Event planning
- Social media strategy
- Branding
- Digital marketing
- Email blasts and newsletters
- Content writing
- Adobe creative suit
- Web management
- Marketing collateral creation
- Press releases
- Public relations
- Content creation
Timeline
Marketing Coordinator
Project MFG
02.2024 - Current
Digital Marketing Coordinator
Kilo Charlie Aviation
09.2022 - 01.2024
Social Media Coordinator
Cider Gallery
05.2022 - 08.2022
Social Media Coordinator
Mitsubishi Motors
02.2017 - 07.2020
Bachelor of Arts - Digital Communications And Media
University of Kansas
Bachelor of Arts - Journalism And Mass Communication
University of Kansas