FELICIA JOEDICKE
Festus
Summary
Strategic and results-driven leader with proven success in business development, partner relations, and multi-unit operations. Known for driving referral growth, expanding market presence, and leading high-performing teams. Passionate about developing people, building sustainable partnerships, and delivering measurable impact. Recognized for superior leadership, initiative, and performance excellence.
Overview
8
8
years of professional experience
Work History
Divisional Director of Operations
Advance America
Northwest
01.2024 - Current
- Lead operational strategy for multiple branches, focusing on profitable growth and long-term sustainability.
- Prioritize employee development to unlock full potential and drive individual and team performance.
- Implement effective coaching, training, and succession planning to support business continuity.
- Foster a high-performance culture focused on customer service, compliance, and operational efficiency.
Business Development Manager
Fortuna Credit
Remote
04.2022 - 12.2024
- Represented Fortuna Credit as a product expert, building brand awareness and fostering industry relationships.
- Prospected and secured new partnerships; negotiated contracts and guided implementation.
- Collaborated with over 850 sister-brand branches to drive referral traffic to Fortuna Credit.
- Spearheaded initiatives that resulted in a 61% average year-over-year increase in branch referrals (May-Oct 2023).
- Connected cross-functional teams to integrate technology solutions for partner onboarding.
Divisional Director of Operations
Advance America
St. Louis
09.2017 - 04.2022
- Company Overview: St. Louis, MO
- Managed 14-15 locations in the Small Dollar Lending market, focusing on operational excellence.
- Led efforts in staffing, compliance, cash management, marketing, and employee development.
- Increased branch accounts through targeted local marketing campaigns.
- Recognized in the Circle of Excellence (2022) for outstanding leadership and performance in 2021.
- Designed and executed strategic plans that improved branch-level efficiency and profitability.
- St. Louis, MO
Education
Associate of Arts - Accounting & Business Management
Jefferson College
01.2009
High School Diploma -
Herculaneum High School
05-2007
Skills
- Multi-Unit Operations Management
- Business Development & Sales Strategy
- Partner & Stakeholder Engagement
- Employee Development & Coaching
- Strategic Planning & Execution
- Referral Generation & Revenue Growth
- Compliance & Risk Mitigation
- Team Building & Leadership
- Contract Negotiation
Timeline
Divisional Director of Operations
Advance America
01.2024 - Current
Business Development Manager
Fortuna Credit
04.2022 - 12.2024
Divisional Director of Operations
Advance America
09.2017 - 04.2022
Associate of Arts - Accounting & Business Management
Jefferson College
High School Diploma -
Herculaneum High School
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