Evan Field
St. Louis
Summary
Strategic sales leader with 15 years in beverage industry, specializing in leading regional teams, scaling channels, and managing distributor networks. Skilled in driving product development and delivering revenue growth in competitive markets. Expertise in convenience, drug, military, and regional chains enhances beverage sales leadership.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Regional Account Manager – Small Format
The Wine Group (TWG)
St. Louis
01.2023 - 01.2026
- Led TWG’s small-format channel strategy across national/regional convenience, drug, and military chains, managing $50MM+ annual business and building new routes-to-market via Anheuser-Busch distributor network.
- Spearheaded launch of Circle K private-label wines (16 SKUs) across 24 states through dual AB/traditional distributor channels, exceeding 200k cases in first 12 months; brand became #1 wine in Circle K.
- Orchestrated transition of 7-Eleven private-label brands to 46 AB distributors across 10 states, resulting in 20% depletion growth and 4% improvement in gross profit margin.
- Directed concepting, commercialization, and national launch of innovative wine-based RTD brands (Fuel by Franzia & Mad Dog by MD 20/20), achieving top-10 new item rankings in 2025.
- Developed and rolled out convenience channel master book platform with tools/resources; trained national sales force for consistent execution.
Regional Sales Manager – MPL/Patco Brands
The Wine Group (TWG)
01.2021 - 01.2023
- Directed integration and growth of $125MM Rancho La Gloria margarita RTD brand across 28 Midwest-to-East Coast states.
- Launched spirit brands (Dough Ball, Rancho La Gloria Tequila) in 14 states, achieving 35k and 10k cases within first 6 months.
- Led onboarding of 1MM cases, transitioning distributors in 6 states and forming partnerships in 12.
- Reversed declining trends, driving positive growth across 4wk/13wk/26wk IRI periods and increasing category share by 2%.
Regional Sales Manager – Integration
The Wine Group (TWG)
01.2021 - 12.2021
- Led integration of $190MM Treasury portfolio acquisition across 21-state Independence Division.
- Directed distributor transitions in 10 states within 45 days, onboarding new partners in 4 states to enhance regional coverage.
- Collaborated cross-functionally with sales, marketing, finance, operations, and leadership to execute campaigns that reversed negative sales trends.
- Launched Lemonade Stand by Main & Vine, achieving ~200k cases in first 12 months, positioning it as a top brand launch.
Area Sales Manager – MO & AR
The Wine Group (TWG)
01.2018 - 01.2021
- Achieved 13% volume and 17% revenue growth over three years by establishing strategic distributor agreements and aligning priorities to market demands.
- Managed full P&L responsibilities for TWG portfolio in Missouri and Arkansas, overseeing depletions, pricing, inventory, shipments, and programming to optimize financial performance.
- Finalist for Market/On-Premise/Imagery/Ken Lizar Distinguished Salesperson of the Year awards, demonstrating consistent excellence in sales performance.
Regional Sales Manager – Great Plains
Jackson Family Wines (JFW)
01.2015 - 01.2018
- Achieved top regional performance with Jackson Estate Appellation launch, moving 15k+ cases and quadrupling market share.
- Led portfolio sales across MO, IA, NE, KS; grew territory volume +12% over three years.
- Negotiated distributor margins and developed DA support, resulting in increased profitability.
District Sales Manager – Ohio / South Bay Area
Jackson Family Wines (JFW)
01.2013 - 01.2015
- Directed teams and territories that generated $22.8MM+ annual revenue, growing volumes by 16% in Ohio and cultivating a top-performing team in South Bay.
- Implemented high-impact promotions, achieving +45% volume growth and +10% profitability on KJ price promo.
- Hired, trained, and developed sales teams, resulting in consistent target exceedance.
Account Sales Executive – Walnut Creek
Jackson Family Wines (JFW)
Walnut Creek
01.2011 - 01.2013
- Grew territory by 36%, achieving #1 rank company-wide; earned multiple Sales Rep of the Year and Month awards.
- Developed strong relationships with clients through regular communication and personalized service.
- Collaborated with marketing teams to create effective promotional strategies for product launches.
- Conducted market research to identify trends and customer preferences in the wine industry.
Education
B.S. - Business Administration (Marketing Emphasis)
University of Redlands
Redlands, CASkills
- Customer relationship management
- Sales process optimization
- Market analysis
- Strategic planning
- Cross-functional collaboration
- Effective communication
Certification
Court of Master Sommelier’s Introductory Certification
Accomplishments
- Multiple Market/Regional Sales Leadership Finalist awards (TWG, JFW)
- Ken Lizar Distinguished Salesperson of the Year Finalist
- Inaugural STAR Award for Department Excellence
- Consistent top performer in sales growth, launches, and distributor management
Timeline
Regional Account Manager – Small Format
The Wine Group (TWG)
01.2023 - 01.2026
Regional Sales Manager – MPL/Patco Brands
The Wine Group (TWG)
01.2021 - 01.2023
Regional Sales Manager – Integration
The Wine Group (TWG)
01.2021 - 12.2021
Area Sales Manager – MO & AR
The Wine Group (TWG)
01.2018 - 01.2021
Regional Sales Manager – Great Plains
Jackson Family Wines (JFW)
01.2015 - 01.2018
District Sales Manager – Ohio / South Bay Area
Jackson Family Wines (JFW)
01.2013 - 01.2015
Account Sales Executive – Walnut Creek
Jackson Family Wines (JFW)
01.2011 - 01.2013
B.S. - Business Administration (Marketing Emphasis)
University of Redlands