Evan Dickherber
Kansas City
Summary
Strategic Lead Business Analyst with over 6 years of experience at InMobi specializing in Demand-Side Platform (DSP) optimization and On-Device Monetization (ODM). Proven track record of managing multi-million dollar portfolios for Tier-1 Global Brands, consistently achieving #1 partner stack-rankings through custom algorithmic bidding models. Expert in balancing aggressive revenue scaling ($1.7M+ quarterly accounts) with high-efficiency margin management (20%–40%+).
Overview
6
6
years of professional experience
Work History
Lead / Sr. Business Analyst – Demand Side Platform (DSP)
INMOBI
03.2023 - Current
- High-Value Portfolio Ownership: Managed multi-million dollar accounts, scaling a Global Credit & Data Leader by 118% YoY ($1.7M) in Q2 and 89% ($1.36M) in Q3 while maintaining a 40.5% profit margin.
- Market Leadership: Consistently secured the #1 partner stack-rank for Tier-1 accounts through independent bid optimization and strategic inventory selection.
- Operational Resilience: Served as the "operational anchor" for a Major Sports Betting & Retail Brand, managing complex, state-specific spend targets and 100% uptime during peak high-volume seasons.
- Technical Innovation: Designed and deployed tiered Excel optimization models for ad-slot and app-bundle level bidding, significantly increasing precision across high-volume campaign cuts.
- Financial Discipline: Sustained average portfolio margins between 20% and 40%, balancing aggressive scale with strict profitability requirements across diverse advertiser verticals.
- Team Leadership: Developed standardized optimization frameworks and mentored 5+ new hires, accelerating team ramp-up time during periods of rapid organizational growth.
Sr. Business Analyst – On-Device Monetization (ODM)
INMOBI
03.2021 - 03.2023
- Business Unit Stewardship: Served as the sole U.S. Operations Lead for the ODM business unit; maintained full autonomy over a portfolio generating $35K/day ($1M+/mo) in peak revenue.
- Product Innovation (Folders): Core operational stakeholder for the "Folders" product launch; collaborated with Product/Engineering to define UI requirements and design the logic for app-genre grouping.
- Strategic Yield Management: Pioneered a "tiered priority system" across a multi-product ecosystem (App Stack, App Wall, Push); balanced high-CPI anchors with high-efficiency folders to maximize daily revenue.
- Operational Transition: Selected as the sole U.S. team member to retain the business line during a contract restructuring; trained an international team to absorb responsibilities before transitioning to the DSP team.
Business Analyst – On-Device Monetization (ODM)
INMOBI
01.2020 - 03.2021
- Technical APK Engineering: Managed "Single Tap Install" (STI) features by manually extracting and building "pseudo-universal" APKs, ensuring device compatibility and increasing conversion rates.
- Inventory Strategy: Managed Push Notification scheduling and frequency capping, navigating strict carrier contracts (3-day gaps) to maximize monthly slot utilization and create urgency for clients.
- Advanced Technical QA: Executed end-to-end testing for new app launches, ensuring icon/messaging integrity and MMP tracking accuracy across various Android models.
Education
Master of Business Administration -
Missouri State University
Springfield, MO12.2019
Bachelor of Science - Marketing Research
Missouri State University
Springfield, MO12.2018
Skills
- Ad-Tech: DSP/SSP Operations, RTB, Programmatic Buying, Yield Optimization, eCPM & ROAS Analysis, MMPs
- Data & Tools: Advanced Excel (Tiered Decision Modeling), Power BI, JIRA, SQL, Android APK Engineering
- Core Competencies: P&L Ownership, Product Operations, A/B Testing, Stakeholder Management, Data Analysis Expertise, Mentorship
Timeline
Lead / Sr. Business Analyst – Demand Side Platform (DSP)
INMOBI
03.2023 - Current
Sr. Business Analyst – On-Device Monetization (ODM)
INMOBI
03.2021 - 03.2023
Business Analyst – On-Device Monetization (ODM)
INMOBI
01.2020 - 03.2021
Bachelor of Science - Marketing Research
Missouri State University
Master of Business Administration -
Missouri State University