Summary
Overview
Work History
Education
Skills
Relevant Experience
Timeline
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ERIKA HARLOW

Kansas City

Summary

Experienced marketing professional with a background in hospitality, including previous roles as a server, bartender, and busser. Skilled in customer engagement, communication, and working efficiently in fast-paced, high-pressure environments. Currently employed full-time in a corporate marketing role and seeking a part-time evening or weekend position in the food and beverage industry. Brings a professional, team-oriented mindset and a genuine passion for delivering excellent guest experiences.

Overview

10
10
years of professional experience

Work History

CRM Coordinator

Littler Mendelson P.C
12.2021 - Current
  • Managed CRM systems to enhance customer engagement and retention strategies.
  • Analyzed customer data trends to inform targeted marketing campaigns.
  • Developed training materials for staff on CRM best practices and utilization.
  • Trained staff on CRM best practices, ensuring consistent use of tools across departments.

Information Specialist

Krucial Staffing
08.2021 - Current
  • Assisted established management staff with operational oversight, business development and process improvement strategies.
  • Devised processes to boost long-term business success and increase profit levels.
  • Created and implemented database designs and data models.
  • Built databases using Microsoft Power Apps for internal web applications.
  • Researched and resolved issues regarding integrity of data flow into databases.

Marketing Manager

Team Jane Kelly RE/MAX Lake of the Ozarks
11.2016 - 12.2020
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
  • Helped incorporate product changes to drive customer engagement and firm lead generation.
  • Produced and engineered RE/MAX Lake of the Ozarks Grow. Thrive. Inspire Podcast first season.

Freelance Real Estate Services
08.2015 - 11.2016
  • Assisted established management staff with operational oversight, business development and process improvement strategies.
  • Devised processes to boost long-term business success and increase profit levels.
  • Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
  • Supported sales team in crafting deals with relevant business insights.
  • Established global CRM architecture by integrating solutions across functional lines.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Built relationships with customers and community to establish long-term business growth.
  • Prepared and implemented strategic growth plans for territory based on company goals and expectations.

Education

Business Administration And Management

Columbia College
Columbia, MO

Diploma - Graphics (I & II), Digital Imaging, QuickBooks

Camdenton High School
Camdenton, Missouri
01.2012

Skills

  • Customer service
  • Teamwork and collaboration
  • Problem-solving
  • Time management
  • Attention to detail
  • Professional appearance
  • Strategic planning
  • Staff training
  • Business development
  • Health and safety
  • Responsible alcohol service
  • Staff scheduling
  • Sales promotion

Relevant Experience

Server
Papa Chubby's – Lake of the Ozarks, MO
Summers 2015–2016


Server 

Nianga Falls – Lake of the Ozarks, MO 

Summers 2015


Server/Bartender

Lodge of Four Seasons – Lake of the Ozarks, MO 

2014-2015


Busser/Runner 

Old Kinderhook – Lake of the Ozarks, MO 

Summers 2012-2014


Server

Pizza Hut – Lake of the Ozarks, MO 

2010-2013

Timeline

CRM Coordinator

Littler Mendelson P.C
12.2021 - Current

Information Specialist

Krucial Staffing
08.2021 - Current

Marketing Manager

Team Jane Kelly RE/MAX Lake of the Ozarks
11.2016 - 12.2020

Freelance Real Estate Services
08.2015 - 11.2016

Diploma - Graphics (I & II), Digital Imaging, QuickBooks

Camdenton High School

Business Administration And Management

Columbia College

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ERIKA HARLOW