Emily Pottier Goncalves
Marketing Manager
Macau
Summary
With a diverse educational and cultural background, a flexible Marketing Manager ready to take on varied and diverse projects. Keen to take ownership of brand identity initiatives and customer outreach efforts as well as marketing and advertising strategies.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Manager
Sheraton Grand Macao & The St. Regis Macao
9 2022 - Current
- Created high-impact messaging for marketing media, reviewed and edited final copy for accuracy, and corrected grammar errors.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Coordinated and arranged interviews, drafted emcee event scripts, developed executive biographies, press releases, factsheets, and social media content.
- Played a role in the rebranding project of Sheraton Grand Macao to Londoner Grand, including building a brand lookbook and coordinating collateral development.
Copywriter
SJM Resorts, S.A
06.2021 - 08.2022
- Drafted corporate and property press releases for Grand Lisboa Palace.
- Translated and edited written Chinese to English materials, including for Food & Beverage, Brand & Marketing teams, as well as property-related copy.
- Defined the brand voice for Grand Lisboa Palace and ensured that all copy remained consistent by writing, editing, and proofreading materials.
- Wrote advertising copy for online content, adhering to the company's overarching brand identity and personality.
Teacher
Centre for International Cooperation in Education Ltd.
10.2020 - 06.2021
- Delegated to local schools to design and teach special curricula that better developed students' English capabilities.
- Taught Oral English at Pui Va Primary School and Kwong Tai Kindergarten.
- Kept students on-task with proactive behaviour modification and positive reinforcement strategies.
- Supported student physical, mental, and social development using classroom games and activities.
Freelance Journalist
Macao Magazine
07.2019 - 09.2019
- Researched and wrote a feature article for the magazine titled 'The Plastic Revolution' through interviews of various gaming operators and eco-activists in the city as well as translating from Cantonese to English.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
Journalist and Anchor
Teledifusão de Macau
03.2016 - 01.2019
- Conducted fieldwork interviews to create script and video news pieces on cultural activities, governmental policies, and social issues.
- Worked collaboratively with camera crew for location shoots, optimising story visualisation for diverse viewers.
- Delivered the news six times each month.
Education
Bachelor of Arts - Chinese Studies - Business
Ateneo De Manila University
Manila, Philippines 05.2011 - 03.2015
High School Diploma -
The International School of Macau
01.2008 - 01.2009
Languages
English
Proficient
C2
Cantonese
Advanced
C1
Mandarin
Intermediate
B1
Timeline
Copywriter
SJM Resorts, S.A
06.2021 - 08.2022
Teacher
Centre for International Cooperation in Education Ltd.
10.2020 - 06.2021
Freelance Journalist
Macao Magazine
07.2019 - 09.2019
Journalist and Anchor
Teledifusão de Macau
03.2016 - 01.2019
Bachelor of Arts - Chinese Studies - Business
Ateneo De Manila University
05.2011 - 03.2015
High School Diploma -
The International School of Macau
01.2008 - 01.2009
Marketing Manager
Sheraton Grand Macao & The St. Regis Macao
9 2022 - Current
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