ELIZABETH DODD
ST. LOUIS
Summary
Dynamic professional with extensive experience in leading senior living sales, marketing, and business development teams. Actively pursuing a Doctoral degree in Strategic Leadership at Liberty University. Committed to enhancing business performance through effective leadership and robust employee development initiatives.
Overview
8
8
years of professional experience
Work History
Vice President, Business Development, Sales & Marketing
EVERCARE SKILLED NURSING
10.2024 - 03.2025
- Company Overview: Evercare was a brand-new provider of skilled nursing that tripled in size during my tenure.
- Drove sales, referrals and brand awareness in a challenging environment, improving admissions by 260%.
- Focused on positive leadership and employee development to help teams achieve their highest level of sales.
- Evercare was a brand-new provider of skilled nursing that tripled in size during my tenure.
Assistant Vice President of Sales & Marketing
ALLEGRO SENIOR LIVING
12.2021 - 10.2024
- Global thinker and hands-on leader who supported 10 communities in five states, representing 1200+ units of IL, AL, and MC and nearly $1B in annual revenue.
- Coached teams to achieve high occupancy growth and performance through building rapport, earning trust, creating and executing performance plans, and implementing a prospect-centered selling approach and strong outreach efforts at active adult, independent living, assisted living, and memory care communities.
- Known for transforming challenged communities through strategic planning and hands-on coaching.
- My teams led the company in move-ins.
- Developed strategic plans to drive outreach efforts, providing teams with tactics and language, and coaching them how to develop their own strategy.
- Monitored team metrics to help achieve monthly/quarterly goals. My senior living teams averaged 6 non-paid professional referrals per month in '24.
- Seasoned with acquisitions. Designed and implemented the Allegro onboarding program to teach our culture, signature program differentiators, and prospect-centered selling approach.
- Responsible for recruiting, hiring, and onboarding new team members, continuously refined the process to enhance team integration and success.
- Worked closely with corporate partners across all disciplines to collaboratively advance the needs of our business.
- Provided weekly updates to senior leadership and various investor groups through comprehensive reports & calls. Monitor, analyze, track and report key sales and marketing metrics.
- Designed and Implemented Nationwide Trainings on: Using data for strategic sales focus items on teams' 90-day plans (like SMART goals to improve Tour:MI ratio, driving resident referrals, and driving non-paid professional referrals).
- Improved discovery through prospect-centered approach and customized tour experiences.
- Outreach: how to build strategic and strong partnerships to earn new referrals.
- How to market to physicians through resident updates and collaborating with your team.
- Building in-house partnerships and training your A-Team. Rolled out Concierge Communication and MOD Communication Forms.
- Boosting resident referrals through a strong Ambassador Program and throwing housewarming parties.
- Improved events: pre-planning, execution, and, most importantly, follow-up!
- The amazing power of video messaging.
- One huge accomplishment was developing a partnership with Washington University OT to offer Cognitive Stimulation Therapy to residents with mild- to moderate dementia.
- Another was a partnership with the Alzheimer's Association where I served on the Executive Leadership Board in St. Louis for the Walk to End Alzheimer's, a Top 5 Walk in the Nation!
- Conducted market research to understand trends, consumer needs, and competitive landscape to update messaging and effectiveness of efforts.
- Collaborated with marketing team to drive leads to communities through traditional print, direct mailers, TV, and online through social media and organic/paid search.
- Driver of the Allegro blog, providing teams with expert resources to share with families in need.
- Recommend changes to collateral materials and request updated, refreshed items for resident referral programs.
- Trained in Sherpa and then used WelcomeHome CRM. I assisted with initial programming of the CRM, and routinely help tailor its functionality to meet teams' sales/marketing needs.
- Sourced and implemented the e-paperwork vendor Senior Sign to help improve efficiency of teams and ease of use for families. Implementation included nationwide training and rollout in July 2023.
- Worked with multiple vendors monthly, including OneDay and JD Solutions, as well as Roobrik, SiteStaff, and others.
- My teams succeeded because they were dedicated to apartment showcases, testimonials, and showing off how residents could Live Beautifully at Allegro communities.
- I conducted multiple market studies to support the growth of our company's portfolio.
Divisional Sales Specialist
SENIOR LIFESTYLE
04.2020 - 12.2021
- Responsible for driving occupancy and building brand awareness in the St. Louis marketplace for three Senior Lifestyle communities, the Sheridan at Chesterfield, the Sheridan at Creve Coeur, & the Sheridan at Laumeier Park.
- Helped hire and coach Directors of Sales & Marketing in market to drive their business, with a goal of their professional development.
- Mentored and trained teams throughout FL, NC, OH, TX, & Washington DC.
- Significantly and dynamically improved recognition of the Senior Lifestyle brand through strong quarterly marketing strategies and employment of physical and virtual events to increase non-paid referrals by 300% in St. Louis market.
- Strong acumen for event development and use of virtual tour platforms to drive sales.
- Prolific user of One-Day video platform and SLC company ambassador.
- Showed extraordinary ability to drive sales. Three STL AL/MC communities averaged 16 move-ins combined per month, a significant improvement over previous teams.
Director of Sales
SUNRISE SENIOR LIVING
04.2017 - 04.2020
- Increased non-paid referrals by 330%, including forming strong referral relationships with the Stanford Senior Clinic, the Geriatric Concierge Center, and the Palo Alto Chamber of Commerce.
- Strategically drove sales to keep community census over 97%.
- Winner of 2017 Sunrise Horizon Award for Best in Growth for all of Sunrise, and other quarterly growth awards.
- One of 20 sales team members in the Sunrise nation selected for 2019 Sunrise Excellence in Sales class.
Education
MASTER OF ARTS - Political Science & International Relations, Collaborative Programme in International Relations
UNIVERSITY OF TORONTO
12.2028
DOCTOR OF STRATEGIC LEADERSHIP -
LIBERTY UNIVERSITY
12-2028
BACHELOR OF ARTS - Political Science
UNIVERSITY OF MISSOURI-ST. LOUIS
12.2004
Skills
- Team leadership
- Critical thinking
- Public speaking
- Business growth and marketing strategies
- Market trends and analysis
- Client relationship building
Affiliations
- Career Care Ministry, Central Presbyterian Church
- Music Ministry, Central Presbyterian Church
- Avid world explorer
References
References available upon request.
Timeline
Vice President, Business Development, Sales & Marketing
EVERCARE SKILLED NURSING
10.2024 - 03.2025
Assistant Vice President of Sales & Marketing
ALLEGRO SENIOR LIVING
12.2021 - 10.2024
Divisional Sales Specialist
SENIOR LIFESTYLE
04.2020 - 12.2021
Director of Sales
SUNRISE SENIOR LIVING
04.2017 - 04.2020
MASTER OF ARTS - Political Science & International Relations, Collaborative Programme in International Relations
UNIVERSITY OF TORONTO
DOCTOR OF STRATEGIC LEADERSHIP -
LIBERTY UNIVERSITY
BACHELOR OF ARTS - Political Science
UNIVERSITY OF MISSOURI-ST. LOUIS
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