Doug Tull
St. Louis
Summary
Results-driven digital marketing professional with 10+ years of hands-on experience managing Google Ads and Meta Ads campaigns across multiple industries. Proven ability to scale campaigns, reduce cost-per-acquisition, and drive measurable revenue growth through data-driven strategy, compelling ad creative, and continuous optimization. Google Ads Certified and HubSpot Inbound Certified. Strong background in SEO, analytics, and conversion-focused copywriting. Experienced in managing monthly PPC budgets exceeding $30K while improving CTR, Quality Scores, and ROI.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist (Contract)
Savvy Coders
St. Louis, MO
01.2019
- Led all digital marketing initiatives, including Google Ads and Meta Ads campaign management.
- Key Achievements:
- Increased email campaign performance to 35% open rate and 17% CTR
- Reduced PPC costs while improving CTR and CPA performance
- Launched and optimized Facebook video and carousel ad campaigns
- Boosted social media engagement by up to 200% across platforms
- Improved SEO performance across 40+ pages, increasing traffic and rankings
E-Commerce & SEO Manager
BowlingShirt.com
University City, MO
01.2014
- Optimized e-commerce performance through SEO and UX improvements.
- Key Achievements:
- Reduced cart abandonment by 35%
- Cut bounce rate from 80% to 40%
- Rewrote and optimized 4,000+ product SKUs
- Launched microsites capturing 80% of traffic for key search terms
Freelance Digital Marketing Specialist
St. Louis, MO
01.2014 - Current
- Manage and execute Google Ads and Meta Ads campaigns for a diverse portfolio of clients, including e-commerce, healthcare, legal, SaaS, home services, and consumer brands.
- Key Responsibilities:
- Plan, launch, and optimize Google Ads (Search, Display) and Meta Ads (Facebook/Instagram) campaigns
- Manage monthly PPC budgets up to $30,000+, improving efficiency and ROI
- Develop high-converting ad copy, landing pages, and creative assets
- Conduct keyword research, audience targeting, and competitive analysis
- Track performance using Google Analytics and optimize for conversions
- Collaborate with agencies, developers, and stakeholders on campaign execution
- Clients Include:
- Zoro.com (Grainger)
- SelectQuote
- StubHub UK
- HCA Houston Healthcare
- AccuPay HCM
- Key Achievements:
- Generated $1.4 million in new annual revenue for a client through integrated paid and organic campaigns
- Improved CTR and conversion rates while reducing ad spend across multiple accounts
- Increased social engagement by 150% through targeted campaigns and content strategy
- Scaled Facebook audience growth from 6,000 to 10,000 in under six months
- Helped e-commerce and niche brands achieve top search rankings and significant traffic growth (up to 200%)
Copywriter & SEO Specialist
Ghost Pepper Agency
St. Louis, MO
01.2012 - 01.2014
- Managed SEO, PPC, and social campaigns for agency clients.
- Key Achievements:
- Created and optimized Google Ads campaigns with strong CTR and conversions
- Improved client rankings through SEO and link-building strategies
- Contributed to client acquisition and retention through performance reporting
SEO Specialist & Interactive Account Executive
Freedom Interactive
St. Louis, MO
01.2008 - 01.2012
- Top-performing digital sales and marketing professional in a multi-state territory.
- Key Achievements:
- Sold and managed SEO, SEM, PPC, and digital campaigns
- Achieved top organic rankings for 72% of clients
- Built integrated strategies using paid search, SEO, and landing page optimization
- Consistently ranked as a top sales producer
Education
Bachelor of Journalism (BJ) -
University of Missouri (Mizzou)
Columbia, MOSkills
- Paid Media Strategy & Execution (Google Ads, Meta Ads)
- Campaign Setup, A/B Testing & Optimization
- Conversion Tracking & Funnel Optimization
- Keyword Research & Audience Targeting
- Ad Copywriting & Creative Development
- SEO (On-Page, Off-Page, Technical)
- Google Analytics, SEMrush, Screaming Frog, Hotjar
- HubSpot, Mailchimp, Asana, Mondaycom
- WordPress, Basic HTML
- Performance Reporting & ROI Analysis
- Campaign management
Certification
- Google Ads Certified
- HubSpot Inbound Marketing Certified
ADDITIONAL HIGHLIGHTS
- Strong storyteller with deep experience in conversion-focused ad copy
- Proven success across industries: healthcare, legal, e-commerce, SaaS, home services
- Experienced in full-funnel strategy: awareness → consideration → conversion → retention
Languages
Spanish
Professional Working
Timeline
Digital Marketing Specialist (Contract)
Savvy Coders
01.2019
E-Commerce & SEO Manager
BowlingShirt.com
01.2014
Freelance Digital Marketing Specialist
01.2014 - Current
Copywriter & SEO Specialist
Ghost Pepper Agency
01.2012 - 01.2014
SEO Specialist & Interactive Account Executive
Freedom Interactive
01.2008 - 01.2012
Bachelor of Journalism (BJ) -
University of Missouri (Mizzou)