Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

DANNY PASTERNACK

Kansas City

Summary

Dynamic sales leader with a proven track record at Pabst Brewing Company, excelling in brand marketing and territory management. Spearheaded initiatives that drove 20% year-over-year growth while effectively training and managing teams. Adept at consultative selling and developing strategic partnerships to enhance market presence and drive revenue.

Overview

16
16
years of professional experience

Work History

FSR

Picco Beverage - Triple High Seltzer
Kansas City
01.2025 - Current
  • Managed the distributor network in the Midwest territory, increasing Triple High Seltzers' footprint within the on- and off-premise sales channels.
  • Worked with local, regional, and national accounts to drive volume and build customer awareness of the Triple portfolio.
  • Developed a new account target list and worked with distributor reps on opening new accounts.
  • I hired, trained, and scheduled a team of eight brand ambassadors to support sales within on/off-premise key accounts.

Advisor, On-Premise

Enthuse Marketing
Kansas City
06.2022 - 07.2024
  • Worked in the Kansas City market, focusing on Diageo Spirits' core brands within the top 50 key accounts in my market.
  • Responsible for distributor management, sales training, and sales support within the defined territory.
  • Focused on growth in key accounts through brand support, programming, events, new product launches, staff trainings, and menu placements.
  • Supported distributor sales reps through enhanced brand training, Diageo best practices, account visits, and additional budget support.
  • Responsible for selling Diageo assets (POS, spirit serving equipment, bar programs) to enhance sales and visibility

Division Manager

Wil Fischer Companies
Kansas City
01.2021 - 06.2022
  • Lead a team of sales reps and support staff in the Kansas City market, developing a portfolio of alcohol and non-alcoholic products within key retail accounts.
  • Built and initiated marketing programs that continue to drive double-digit growth month over month.
  • Worked with suppliers to develop market strategies to increase volume, market share, and dollar sales.
  • Successfully launched and sold-in over 36 new SKUs in local, regional, and national accounts, increasing account base by 500% in a 6-month period.

Restaurant and Bar Manager

C. Frogs Restaurant and Standees
01.2018 - 01.2020
  • Managed day to day operations in a large format restaurant and boutique movie theatre concept founded by former AMC Movie Theatres CEO
  • Successfully recruited, hired, trained and managed a staff of 26 while keeping under operating budget
  • Grew restaurant and bar revenue by 20% YOY through bar programming, social media marketing, launching a catering division and reducing F&B waste

Field Marketing Manager

Pabst Brewing Company
01.2015 - 01.2018
  • Managed planning and implementation of brand priorities across a 9-state division with over 15 distributor partners.
  • Lead a team of 4 Field Marketing Reps in key markets, focusing on top 50 on- and off-premise accounts, which contributed to 20% year-over-year growth.
  • Contributed to a new account (on-premises) growth rate of 10 accounts per month, per focus market.
  • Directed extensive budget ($500,000) for diverse marketing activities like retail programming, trade shows and corporate sponsorships

Regional Field Sales Manager

Marley Beverage Company
03.2013 - 01.2015
  • Developed and managed DSD network within territory to market, launch and grow Marley Beverage portfolio
  • Worked weekly with DSD reps to open new accounts attributing to 50% growth YOY
  • Developed and executed sampling programs in key accounts introducing the brand to over 100,000 new consumers

On-Premise Manager

Palementere Brothers Distributing - Red Bull
Kansas City
11.2011 - 03.2013
  • Recruited, hired, and managed a team of 9 sales reps within the on-premise channel, focusing on Red Bull sales and Red Bull 'Best Practices'.
  • Grew account base by 20% through direct sales, focusing on 'non-buy' accounts.
  • Worked with current Red Bull accounts on volume growth through programming, POS enhancement, 'Perfect Serve' strategies, and general account support.
  • Maintained a high level of customer service and creative strategies through weekly visits with account principals and staff.

Field Marketing Specialist

Red Bull North America, Inc.
Kansas City
03.2009 - 11.2011
  • Developed and implemented field marketing plans for assigned territories.
  • Created, managed and tracked budgets for field marketing activities.
  • Managed Wiiings team and Student Brand Manager programs
  • Executed local, regional, and national events and sponsorships

Education

HS Diploma -

ROCKHURST HS
Kansas City, MO
01.2002

Some College (No Degree) - Social Science

KANSAS STATE UNIVERSITY
Manhattan College

Skills

  • Brand Marketing
  • Territory Management
  • Distributor Management
  • Supplier Management
  • Sales Support
  • Cold Calling
  • Market development
  • Consultative selling
  • Staff training
  • Sales training

Timeline

FSR

Picco Beverage - Triple High Seltzer
01.2025 - Current

Advisor, On-Premise

Enthuse Marketing
06.2022 - 07.2024

Division Manager

Wil Fischer Companies
01.2021 - 06.2022

Restaurant and Bar Manager

C. Frogs Restaurant and Standees
01.2018 - 01.2020

Field Marketing Manager

Pabst Brewing Company
01.2015 - 01.2018

Regional Field Sales Manager

Marley Beverage Company
03.2013 - 01.2015

On-Premise Manager

Palementere Brothers Distributing - Red Bull
11.2011 - 03.2013

Field Marketing Specialist

Red Bull North America, Inc.
03.2009 - 11.2011

HS Diploma -

ROCKHURST HS

Some College (No Degree) - Social Science

KANSAS STATE UNIVERSITY

Similar Profiles

CREATE PROFILE
DANNY PASTERNACK