DANIELLE COMETA

• Led the end-to-end implementation of a multi-service ordering platform, improving operational efficiencies and significantly reducing order processing times by integrating legacy systems.
• Designed and implemented a PMO, establishing strategic guidelines to streamline portfolio management and enhance reporting processes.

• Directed enterprise technology product roadmaps across Mastercard, aligning innovation with business objectives and partnering with global product, technology, and regional teams.
• Instituted Technology Business Management (TBM) discipline, improving financial transparency and enabling data-driven investment decisions.
• Led enterprise programs to strengthen data quality, increasing accuracy from 40% to 98% (Financial Solutions) and 40% to 94% (Network of the Future).
• Streamlined capacity management with a data-driven intake process, enhancing prioritization and reducing cycle times by 25%+ during organizational realignment.
• Oversaw Digital Marketing & Loyalty initiatives, boosting brand visibility and driving revenue across B2C and B2B markets.
• Identified Total Cost of Ownership (TCO) savings opportunities, uncovering ~$1M in previously unrealized efficiencies.

• Directed integration initiatives during the Charter/Time Warner merger, ensuring smooth transitions and alignment across teams.
• Developed and implemented tracking systems that facilitated on-time project delivery and improved visibility into project statuses.
• Refined development testing processes, significantly increasing both quality and operational efficiency.

• Directed the migration to Salesforce Marketing Cloud, optimizing marketing workflows to boost campaign performance.
• Strengthened collaboration across departments by designing and implementing PMO processes, achieving a 15% increase in delivery efficiency.
• Oversaw the development of advanced e-commerce functionalities, enhancing user experience and operational capabilities.

Marketing Program Manager, A-B Inbev

• Spearheaded the creation and integration of digital marketing KPIs through social listening platforms driving actionable insights, and enhancing performance metrics by 30.
• Created and assessed ROI frameworks for IT projects, ensuring alignment with strategic goals and increasing visibility for senior leadership.
• Led transformation and standardization for all North American brands and sites.

Project Lead, CSDW, Express Scripts

• Led the development and implementation of the Client Guarantee System (CGS) to ensure smooth transitions for clients migrating between ESI West and Medco East, enhancing operational efficiency.

• SteadyRain – Sr. Project Manager | Delivered mobile event management platform GoMobile.Pro.
• Washington University – Sr. Project Manager | Migrated newsroom to SharePoint; developed e-commerce solutions.
• Rivet – Sr. Interactive Project Manager | Managed web/mobile development projects (VisitMO.com).
• Roundedcube – Sr. Project Manager & SEO Specialist | Delivered e-learning, CMS, and SharePoint integrations.
• Fleishman Hillard – Digital Project Manager | Designed CRM & digital marketing strategies for clients.
• Saint Louis University / University of Missouri–St. Louis – Prospect Research Leadership roles.